About Naima
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Experience
- Staff & GoData AnalysisHUMAN RESOURCESMarch 2025 - September 2025 (6 months)Mulhouse, France
- Performed ETL with SSIS (extraction, transformation, loading).
- Data cleaning and preparation with Power Query (M).
- Data modeling in SQL Server and Power BI environments.
- Contributed to cost optimization.
- Participated in budget planning.
- Performed financial reporting with Power BI:
- ✓ Connected and imported all source data.
- ✓ Prepared and transformed data with Power Query.
- ✓ Designed and prepared the data model.
- ✓ Calculated measures and indicators in DAX.
- ✓ Designed and developed dashboards.
- ✓ Visualized charts.
- ✓ Analyzed KPIs and assisted in decision-making.
- ✓ Shared and published analytical reports, datasets, and dashboards with end-users on PBI Service.
- Staff & GoData AnalystHUMAN RESOURCESSeptember 2023 - January 2025 (1 year and 4 months)Mulhouse, France
- Needs analysis.
- Loaded and transformed data from client data files (Excel, Txt, Hubspot…).
- Migrated client data to Microsoft Fabric
- Participated in deployment projects and data transfer processes from old to new databases.
- Qualified transferred data.
- Wrote project documents.
- corporate softwareData ConsultantTELECOMMUNICATIONSJanuary 2023 - July 2023 (6 months)Casablanca, Morocco• Mapped business needs (Product & BUs) and analyzed the professional customer journey (acquisition, activation, retention)• Built ETL pipelines (SSIS), cleaned and transformed data (Power Query, SQL, Python)• Modeled Star Schema and developed Power BI dashboards (DAX) for monitoring digital KPIs• Performed ad-hoc analyses, detected anomalies, and presented insights to non-technical stakeholders• Data governance, KPI quality, and promotion of data culture
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Education
- Master2019Master