Freelancer profile translated to English.
Back to original languageAbout Naïlé
1/ PRESENTATION
Are you looking for a competent and proactive person to lead your Growth & Marketing strategy?
Pleased to meet you, my name is Naïlé and I have been working in the field for 10 years 🙂
I have had the chance to work for several startups such as PhantomBuster, Snapevent, Designer Box and Mailmeteor, but also large companies such as Google and BNP Paribas.
I am not a consultant. My job is Part-time CMO; I provide my overall vision of Marketing to design the best strategy, and get involved in operational tasks.
2/ METHOD
PHASE 0: Discovery call to frame the mission and decide on the number of days per week dedicated to your project (between 1 and 3)
PHASE 1: FOUNDATIONS (1 to 3 weeks)
- Understanding the product, analyzing data and previous actions.
- Definition of the strategy, ICP and OKRs to be achieved for the execution phase.
- Implementation of the Marketing stack, processes and automations.
PHASE 2 - EXECUTION (Up to 2 years)
- Operational management of the AARRR strategy over time.
- Detailed monitoring via Notion, availability on Slack 5 days a week and weekly video calls.
- Recruitment and supervision of teams, freelancers and agencies mobilized.
3/ RATES
Monthly billing without commitment:
- 1 day /week: €2800 excl. VAT
- 2 days /week: €5200 excl. VAT (-8%)
- 3 days /week: €7800 excl. VAT (-18%)
Note that for this price, are included:
- The entire Marketing stack: Ahrefs, Hotjar, PhantomBuster, etc.
- The contribution of a network of expert freelancers in growth, sales, design, etc. for the needs that may arise during the support.
Do not hesitate to contact me, I would be delighted to be able to discuss with you! 🙂
PS: if I don't quite match your need, know that I am part of a group of part-time CMOs. I will certainly have the right person to recommend to you.
English
Fluent
Spanish
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- PhantomBusterChief Marketing Officer (CMO)SOFTWARE PUBLISHINGSeptember 2019 - August 2022 (3 years)Paris, FranceManagement and optimization of growth with the AAARRR framework:- Acquisition: SEO, Paid Ads, CRO, Social Proof- Activation: Email Marketing, Blog Content, Tutorials, Videos- Revenue: Pricing experiments, Promotions (Black Friday)- Retention: Product experiments, Newsletter- Referral: Affiliate programRecruitment and team management:- Creation of the Growth Marketing department with the recruitment of 7 employees.- Management of a team composed of Growth Marketers, Content Marketers, Product Marketer and Data Analyst.Evolution towards a Director role in the last year:- Management of large-scale projects: complete rebranding of the brand and redesign of prices- Supervision of the Marketing, Customer Success, Sales and Product teams (30 people in total)- Member of the COMEX
- GOOGLEGrowth Marketing ConsultantSOFTWARE PUBLISHINGMarch 2018 - October 2019 (1 year and 7 months)5 Rue Eugène Freyssinet, 75013 Paris, FranceResponsible for Google's Startup Program at Station F, I coached more than a hundred start-ups and companies on their digital strategy:- SEO: Strategy and operational optimizations- Paid: Google Ads & Facebook Ads- Webdesign: Websites, landing pages, UX recommendations- Analytics: Monitoring, data analysisCompanies supported: Dropcontact, Lemlist, PhantomBuster, Agriconomie, SuperProf, Typology, Majelan, Air France, Meetic...
- DesignerBoxGrowth MarketerARTS AND CRAFTSSeptember 2019 - December 2019 (4 months)Paris, France4-month mission for DesignerBox, the monthly box around design.- Paid Ads: Google Ads, Facebook Ads and Pinterest Ads- Webdesign: Website improvement, landing page creation- Analytics: Monitoring and data analysis
Reviews
L
Laurent
NARMA SASU
Reviewed on 4/7/2018
Nailé intervened as part of an SEO SEA audit, he completed the mission with seriousness and professionalism. He was able to show pedagogy during the presentation of his audit to simply explain these recommendations. I therefore recommend him without hesitation for a similar mission.
Amandine
LEAPCOM
Reviewed on 2/3/2017
Naïlé was able to understand my problems and find the solution quickly while being an excellent teacher. Thank you to him.
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Education
- Master of BusinessGRENOBLE SCHOOL OF MANAGEMENT2015Master in Business Management
- CPGE, Economic and Commercial, Technological (ECT), Economic and Commercial, Technological (ECT)Preparatory class for Grandes Ecoles2011CPGE, Economique et Commerce, Technologique (ECT), Economique et Commerce, Technologique (ECT)