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Naileth PintoNP

Naileth Pinto

Business Operations, Digital, and E-commerce Specialist

€120/day
Rosario, AR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Naileth

I am a University Superior Technician in Informatics with over 20 years of experience in administration, business operations, customer service, e-commerce, and digital transformation. Throughout my career, I have evolved from administrative roles to the comprehensive management of digital businesses, combining strategic vision, analytical capacity, and technological skills to optimize processes, enhance customer experience, and generate results.

I have led projects for operational improvement, digital product development, and sales channel optimization. I positioned a brand as a Mercado Líder on Mercado Libre in less than four months through publication optimization strategies, market analysis, and continuous improvement of the customer experience. I also participated in the research and launch of new products, cost analysis, monitoring of commercial indicators, and comprehensive e-commerce management.

As an independent professional, I have developed over 2,000 customized digital products and manage a YouTube channel with over 36,000 subscribers, where I share content on digital tools, artificial intelligence, automation, entrepreneurship, and the development of technological solutions. This experience has strengthened my skills in content strategy, YouTube SEO, video editing, design, digital communication, and community growth.

My profile combines experience in operations, administration, back office, customer service, e-commerce, and content creation with knowledge in WordPress, WooCommerce, Google Workspace, Google Apps Script, HTML, CSS, JavaScript, Google Analytics, CRM, Canva, and process automation with Artificial Intelligence. I enjoy identifying areas for improvement, simplifying processes, and implementing solutions that increase productivity.
  • Spanish

    Native or bilingual

Can work on-site
Rosario (up to 50km)

Experience

  • Comercio Digital y Producción de Contenidos
    E-commerce Administration | Customer Service | Digital Management
    January 2017 - January 2025 (8 years)
    Argentina
    • • Created and manage a YouTube channel (@NailethPinto) with over 36,000 subscribers, producing SEO content on editing and design tools, digital invitations, Etsy sales, digital entrepreneurship, and personal branding.
    • • Designed and marketed 5 online courses on Hotmart, with over 100 students enrolled.
    • • Developed over 2,000 personalized web invitations for clients using Canva, GitHub, and WordPress, as an independent digital product project.
    • • Comprehensive management of online stores and marketplaces (Mercado Libre, Etsy, own sites): publications, catalog, pricing, promotions, and commercial information updates.
    • • Sales, order, and claim tracking, inquiries; logistics and delivery coordination.
    • • Website development and administration using Google Sites and WordPress.
  • Laser House S.A.
    E-commerce and Product Development Specialist
    January 2021 - January 2022 (1 year)
    Rosario, Santa Fe Province, Argentina
    • • Positioned the brand on Mercado Libre in less than 4 months, starting from 13 initial sales, by creating and optimizing SEO for over 200 publications.
    • • Drove customer migration to direct purchases off-platform, expanding the sales channel beyond the marketplace.
    • • Market research and competitor analysis; development of products with low competition in Argentina, from research to commercial launch.
    • • Development of cost, pricing, and profitability analyses; monitoring of commercial indicators.
    • • Customer service: handling inquiries, claims, mediations, and post-sale follow-up. Inventory control and updates.
  • PCS Online
    Administrative and Commercial Operations Manager
    January 2010 - January 2017 (7 years)
    Venezuela
    • • Organization and supervision of administrative and commercial operations; budget preparation and tracking, operating expenses, and payments.
    • • Administrative control of suppliers and commercial documentation; inventory management and stock movements.
    • • Bank reconciliations and control of administrative records; in-person customer service and post-sale follow-up.
    • • Supervision of copying, transcription, writing, and product sales services.

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Education

  • University Superior Technician in Informatics
    Instituto Universitario de Tecnología Industrial "Rodolfo Loero Arismendi"
    2008
    Técnico Superior Universitario en Informática
  • Commercial Accounting Intermediate Technician
    Escuela Técnica Comercial Bicentenario
    2005
    Técnico Medio Comercial Contable

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