Freelancer profile translated to English.
Back to original languageAbout Naïla
Specializing in data, tracking, and analytics, with extensive expertise in applications and the web, I have accumulated significant experience in these areas by working with various business sectors.
Expertise:
- Implementation and management of tag management systems: Google Tag Manager and Tag Commander
- Tagging plan testing/audit
- Creation of tagging/tracking plans
- Google Analytics 4
- Web analytics / dashboards using Data Studio/Looker Studio
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ManoManoSenior Data Tracking SpecialistE-COMMERCEJanuary 2022 - Today (4 years and 5 months)Paris, France
- iProspectWeb Analytics ConsultantDIGITAL AND ITJanuary 2018 - May 2020 (2 years and 4 months)Courbevoie, France- Definition of key performance indicators and analysis segments with our clients- Design of tagging plans and support for IT teams during implementation- Testing of mobile and web tagging plans- Analysis of data from analytics tools and dashboard design- Ergonomic and statistical audit of our clients' sites and/or their sector and recommendations- Workshops and training for our clients- Support for clients on their analytics issues- Support for clients in implementing tags on their TMS
- Maisons Du Monde FranceWeb AnalystE-COMMERCEMay 2020 - Today (6 years and 1 month)Paris, FranceTracking:- Guarantee of data collection across all our sites- Management of TMS (Tag Commander and Google Tag Manager) for all tag implementation requests on our sites and co-branded Rhinov site- Data PO (Prioritization and explanation of data Jira tickets to teams) | front and back dev sprints planning- Training/Presentation of tracking to technical and data teams- RGPD compliance of the cookie banner (inventory of cookies placed on our various sites and co-branded Rhinov site)Product Analyst:- Strategic analyses on the new funnel, e-catalogues, and user journeys- Support for business teams (UX, E-Merch, PO, and Acquisition) on our analytics tools, dashboarding, and AB Testing (GA, Content Square, Qlik, and AB Tasty)
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Education
- Master's in E-CommerceUniversité Paris-Est Créteil (UPEC)2017
- Bachelor's in Administration and International Trade, Specialization in E-CommerceUniversité Paris-Est Créteil (UPEC)2015
Certifications
- Tag CommanderCommanders Act2020