Naila Arbid

Design and manage CRM campaigns (emailings, newsletters, push notifications, in-app messages), Double customer engagement rate on push notifications (from 0.5% to 1%) through the implementation of segmented and tested CRM campaigns (A/B testing), Create automated workflows to improve retention and optimize conversion, Write and present statistical reports with KPI analysis, Manage social media: develop editorial calendar, create content, and monitor performance via Meta Business Suite, Increase Instagram follower count by +225% (from 4K to +15K) through an optimized content and posting strategy.

Prospect and manage strategic B2B partnerships for the promotion of digital spaces (mobile applications, social networks), Create CRM content adapted to partner campaigns and the B2C target audience, Organize contests: planning, logistics, and prize delivery, Write creative briefs and ensure complete campaign follow-up until delivery, Exceed the commercial target of +20% revenue during the Black Friday operation, Supervise visibility and represent the brand at partner events.

Develop commercial relationships with partners: negotiate commission rates, prices, and promotions on the e-commerce platform, Update partner stores and ensure proper product presentation (visuals, descriptions), Follow up on orders and resolve issues to ensure customer and partner satisfaction.