Freelancer profile translated to English.

Description

I am Nahid-Karim! A curious person passionate about the synergies between marketing and commerce.

The world of commerce has profoundly evolved. Today, it relies on powerful digital tools and new expertise to go further, faster, stronger.

In this new context, I am convinced that the companies that stand out are those that know how to make themselves visible, capture attention, and create interactions at the right time... with the right levers.

My mission?

I co-construct, deploy, analyze, and optimize high-performing marketing strategies to attract the right prospects, engage relationships, and fully fuel your sales pipeline.

CONSULTING & STRATEGY - MARKETING AUTOMATION - LEAD GENERATION - INBOUND & OUTBOUND - DIGITAL PROJECT MANAGEMENT

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

NKConsultant
Growth & Marketing Consultant
February 2025 - Today (1 year and 4 months)
Lyon, France
I co-construct, deploy, analyze, and optimize high-performing marketing strategies to attract the right prospects, engage relationships, and fully fuel your sales pipeline.
Aficar Mobility
Growth & Marketing Manager
March 2020 - Today (6 years and 3 months)
Lyon, France
Strategic Marketing
• Development, optimization, and monitoring of the B2B digital strategy (quantitative objectives, acquisition sources, budget, monitoring KPIs)
• Management of a Growth Marketing intern
Lead Generation (Inbound Marketing) & Conversion
• Direction of the website redesign project aimed at lead generation and MQL conversion
• Configuration, monitoring, and analysis of visitor behavioral data (Hotjar & Leadfeeder & GA4) - conversion rate optimization
• Implementation of an SEO strategy (On-Site) - Editorial calendar creation, blog management, and writing briefs
• Implementation of an SEO strategy (Off-Site) - Link-building campaigns
• Implementation of a Marketing Automation tool
• Creation and management of paid advertising campaigns (Google ADS)
Sales Automation (Outbound Marketing)
• Targeting and segmentation of leads to prospect
• Data scraping and enrichment
• Writing & A/B Testing & Monitoring of multi-channel campaigns (Cold Emailing - Linkedin)
• Construction of lead scoring workflows on the CRM
Events & Visibility
• Organization of webinars on the Automotive ecosystem and animation of the partner network
Freelance, Self Employed
Digital Marketing Consultant
October 2019 - February 2020 (4 months)
Lyon, France
I assist executives, entrepreneurs, and sales managers in their digital transformation.