Naëlle S.

During my final year of work-study, I launched my freelance activity, which allowed me to work on concrete and enriching projects. Since September 2024, I have been dedicating myself 100% to freelancing 🌟

I support local businesses by developing tailor-made digital strategies 🌐 to increase their visibility and attract more in-store traffic, through strategy creation, content creation 🎯, and social media management 📱

As a Social Media Manager and Community Manager, my main mission was to increase point-of-sale traffic. To achieve this, I developed targeted digital strategies, creating engaging content 🎨, and managing communities on social media 📱

My role also included managing online advertising campaigns 🎯, monitoring performance 📊, and adapting actions to maximize their impact. Through creative and consistent communication, I contributed to strengthening Leroy Merlin's brand awareness while attracting more visitors to the store.

As part of my role in signage, I was responsible for creating all the POS (Point of Sale) visuals for the store 🛍️. This included a wide variety of materials: price tags 🏷️, posters 📄, in-aisle visuals, and outdoor signs. This key role involved ensuring visual consistency and adherence to the store's graphic charter 🎨, while reflecting its brand image at every level. My work aimed to ensure professional and attractive visual communication, directly contributing to the customer experience and the enhancement of the commercial space.