Freelancer profile translated to English.

Description

Senior freelance Product Owner — 10 years of experience in digital transformation programs with a strong focus on CRM and Data (Salesforce, MS Dynamics).

I support companies throughout the entire product lifecycle, from strategic scoping to sustainable adoption, structured around 4 axes:

🎯 STRATEGY

Product vision, multi-year roadmap, market benchmarks, OKR & KPI definition, use case prioritization, and Business/Tech alignment.

⚙️ DESIGN

Discovery, user journey design, use case breakdown, UX/UI collaboration, and functional consistency guarantee.

🚀 DELIVERY

Prioritized backlog management, User Story writing (DoR/DoD), sprint and Scrum/SAFe ritual facilitation, release steering, and BA-MOE coordination.

📊 GROWTH & OPTIMIZATION

Adoption and usage steering, product KPI monitoring, data-driven decisions, continuous improvement, and change management.

Some results (4-year mission at Action Logement Services):

- CRM deployed to ~3,000 users and 3 business units

- Backlog of +1,000 items prioritized, team of 10 FTE managed

- -20 to -30% reduction in business request processing times

Stack: Salesforce, MS Dynamics 365, PowerBI, Jira, Azure DevOps, Confluence, Miro, Figma.

Currently in continuous training on AI applied to Product (PSPO II, SAFe in progress).

Immediately available — Paris IDF, on-site or hybrid.

Languages

French
Native or bilingual
English
Conversational
Arabic
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Action Logement Services,
Senior Proxy Product Owner CRM
February 2022 - December 2025 (3 years and 10 months)
Paris, France
• • Analysis of the existing CRM IS, definition of the Product Vision and Roadmap
• • Support for global steering (planning, risks) and stakeholder coordination (business, IT, service providers)
• • Requirements gathering, Backlog management, implementation of the Agile method (Scrum)
• • Deployment strategy (MVP, generalized), acceptance testing steering, change management, and training
• • Implementation of a Data quality approach
Stack: MS Dynamics CRM, PowerBI, Azure DevOps, DataFabric, Web Forms, Unique Customer Repository
Valyans Consulting,
Senior Digital Strategy Consultant
October 2018 - January 2022 (3 years and 3 months)
Rabat, Morocco
• • Facilitation of multi-department workshops, process analysis, and definition of target organizations
• • Writing functional specifications (tenders), assistance in solution selection
• • Strategic scoping of Salesforce solutions (Sales / Service Cloud): target, implementation roadmap, CRM governance
• • Salesforce Administration: objects, profiles / roles / permissions, page layouts, workflows, reports & dashboards
• • FEC: definition of the operational plan for digital transformation
• • DGI: functional specifications and tender for a data matching and analysis platform
• • MAMDA-MCMA: Development of the digital strategy and presentation of Dynamics CRM functionalities for the 360° Societal vision
Capgemini,
Product Owner CRM
October 2016 - August 2018 (1 year and 10 months)
92150 Suresnes, France
• • Review and optimization of business and application processes
• • Functional scoping of CRM evolutions (Application, Interface, KYC, GDPR)
• • End-to-end Product Backlog management, monitoring and steering of BA MOE activities, user training