Nadine Maser

I bridge the gap between strategic vision and real implementation.

As a "Digital Enabler", I help companies not only plan digital projects but also complete them profitably.

I dissolve entrenched structures, reactivate or clean up unused technology investments, and create measurable results in online sales.

My focus is always on enabling self-sufficiency: I actively implement for you while simultaneously empowering your internal team. This ensures your team can confidently manage processes long-term and remain independent from expensive, external agency dependencies.

• Responsible for strategy and scaling of all insurance application funnels on baloise.ch

• Close and trusting collaboration with internal and external IT ART customer contact teams (Dev Teams (PolicyCenter/Guidewire)) for the development and expansion of application funnels on baloise.ch

• Rebranding implementation, integrating into Magnolia CMS and ensuring new GA4 tracking for 98 calculator application funnels (calculators in 4 languages)

• Ongoing analysis of application funnel bugs and their bug fixing (independently for Magnolia-related issues / escalation to IT team for system issues)

• Building cross-selling in calculator application funnels (e.g., on thank you pages)

• Technical setup of Kameleoon (A/B testing) on baloise.ch including process setup for testing on landing pages as well as within calculator application funnels

• Embedding the mindset of "test first, then go live" within the company

• Building a Digital Sales Unit with the goal of strengthening products that can be completed online on baloise.ch, with an interdisciplinary team of Marketing (Performance Marketing, Content Manager, Customer Engagement Manager), eCommerce Manager, Product Owner IT Team, UX Specialist/Business Analyst, Product Manager, and Customer Service, and the "abstract" product = online applications via baloise.ch

• Product Owner of the Digital Sales Unit; responsible for all typical PO activities, not a pure IT team (Product Backlog, Sprint Backlog, Refinement, Planning, Stakeholder Management, Budget, etc.)

• Setup tracking migration from eTracker to Google Analytics

• Implementation of tracking in all calculator funnels and landing pages of baloise.ch

• Replacement of PowerPoint reporting with Datastudio reports (now Looker Studio)

• Building a living reporting culture and enabling a data-driven decision-making space for all stakeholders (moving away from gut feeling)

• Building a KPI framework for various stakeholders and implementing suitable reports

• KPI / action and optimization recommendations in a coaching format for stakeholders – towards KPI driven decisions in all channels and all funnels

• Connecting various platforms to Datastudio to create a single point of truth data basis (Google Search Console, Facebook, LinkedIn, dv360, etc.)