Nadine L.

Brand Strategist, 20 years of experience in agencies and with clients (CHANEL, SEPHORA, Laboratoires FILORGA)

After nearly 20 years spent supporting brands in media agencies (Havas, Dentsu Aegis, Publicis, IPG) and then internationally with clients, I created Reformers, a consulting agency for brand strategy, consumer insights, and visual identity.

My credo? Brand before marketing.

My approach combines:

• a fine reading of markets and consumer behavior,

• a deep understanding of brand issues (image, expression, consolidation, modernization),

• and an ability to transform complex data into clear, concrete, and actionable recommendations.

I work on: brand platform, audits, positioning, architecture, targets & segmentation, consumer research, trends, brand storytelling, creative recommendations, visual identity redesign, media strategy.

I particularly support:

✔️ brands in renaissance / heritage brands

✔️ SMEs seeking differentiation

✔️ DNVBs and startups in structuring

✔️ overwhelmed or transitioning marketing teams

My signature: a 360° vision, analytical rigor inherited from strategic planning, and execution elegance cultivated with demanding houses.