Freelancer profile translated to English.

Description

I bring eight years of operational experience in B2B Account Management.

As Head of Account Management & Key Account Manager in SaaS and IT companies, I was responsible for enterprise accounts, communicated at C-level, and built renewal and expansion processes from the ground up.

I have worked with implementation partners such as PwC, KPMG, and Innflow, led and empowered AM teams, and implemented HubSpot as the central platform for account management.

Today, I work in two modes.

As an operational freelancer, I take on KAM roles directly: existing customer support, strategic account development, cross-selling and upselling, C-level communication.

I am remote, fully operational, and can start projects with little onboarding time.

As a consultant and system architect, I help B2B companies build their previously missing account management structures.

My focus is on HubSpot implementation, post-closed-won processes, sales-to-AM handovers, and scalable customer lifecycle structures. The result: less churn, more expansion revenue, and an AM team that doesn't work in chaos.

I work with companies between 15 and 150 employees in the DACH region, in German and English.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

SequenceLab
Founder
CONSULTING AND AUDITS
January 2026 - Today (7 months)
Berlin, Germany
Founder of SequenceLab, a B2B consultancy for account management processes, HubSpot automation, and post-closed-won systems for DACH SMEs (15-150 employees, focus on SaaS, agencies, and IT services).

Core offering "The Post-Closed Won System": Done-with-you HubSpot buildout over 6 weeks with structured handover from sales to account management, lifecycle automation, and reporting setup.

Focus areas:
- HubSpot Implementation, Customization, and Workflow Automation
- Account Management Process Design and SOP Creation
- Customer Lifecycle Management (Onboarding, Retention, Expansion)
- Sales-to-AM Handover Structures and Transition Processes
- Revenue Operations and Pipeline Management
- Customer Success Strategy and QBR Frameworks
- Reporting Dashboards and KPI Tracking in HubSpot
- Integration of HubSpot with tools like Asana, Zapier, Slack, and Make
- Data Migration and CRM Data Cleansing
- Training and Enablement of Account Management Teams
- Consulting on Tech Stack and Tool Selection in Sales and CS
- Building Renewal and Upsell Processes
- Documentation and Change Management for Process Implementations
HubSpot CRM Renewals sales automation Customer Lifecycle Management Change Management
STUDIO BITE
Founder
E-COMMERCE
April 2025 - Today (1 year and 4 months)
Berlin, Germany
Building and managing a D2C brand for handmade phone cases, focusing on the DACH female demographic aged 18-30. Responsible for all areas from brand strategy and product development to e-commerce setup and organic growth.

Focus areas:
- Brand Strategy, Positioning, and Visual Identity
- Shopify Store Setup, Conversion Optimization, and Customer Journey Design
- Product Development and Assortment Planning for Handmade Accessories
- Supplier Management, Production Coordination, and Quality Assurance
- Pinterest Marketing as the primary organic channel, achieving 3x higher conversion rates than Meta Ads
- Content Creation for Social Media (Instagram, Pinterest)
- Performance Tracking and Data Analysis for Organic Reach
- E-commerce Operations including Fulfillment and Customer Service
- SEO Optimization for Product Pages and Shop Structure
- Campaign Planning and Launch Strategies for New Collections
- Pricing Strategy and Margin Calculation in the D2C Model
E-Commerce Shopify Brand Strategy Pinterest Marketing Direct-to-Consumer (D2C)
Bloom
Head of Account Management
July 2023 - April 2025 (1 year and 9 months)
Berlin, Germany
Building and leading the Account Management department, responsible for the team, processes, and revenue growth in the existing customer business.

Focus areas:
- Building and leading the Account Management team
- Strategic development of the AM function and process design
- HubSpot implementation and workflow automation for AM and Customer Success
- Sales-to-AM handover structures and transition processes
- Customer Lifecycle Management (Onboarding, Retention, Expansion)
- Revenue Operations and Pipeline Management for existing customers
- Renewal and Upsell strategies for revenue growth in the existing customer portfolio
- Forecasting, Reporting, and KPI tracking at management level
- Stakeholder management at C-level and conducting complex contract negotiations
- Cross-functional collaboration with Sales, Product, Marketing, and Operations
- Creation of SOPs, Playbooks, and Enablement Materials
- Tool stack strategy and integration of HubSpot with Asana, Zapier, and Slack
- Hiring, onboarding, and coaching new AM team members
- Performance management and quarterly reviews within the team
Key Account Management Team management customer success Revenue Operations Hubspot