Freelancer profile translated to English.

Back to original language

Description

82% of construction decision-makers believe that the sector's innovations are poorly relayed in the media.

Why?

❌ Discourse too technical, not adapted to journalists

❌ Messages disseminated without clear strategy or targeting

❌ Lack of visibility in the right media

❌ Companies not embodied, struggling to legitimize their expertise

Result: unknown innovations, weak brand image, reduced attractiveness compared to competitors.

Imagine...

Your technical projects transformed into impactful stories for the media, a targeted and measurable PR strategy, journalists calling you for interviews.

Expected results:

📣 More media visibility for your innovations

🤝 Enhanced credibility with your clients and partners

🌟 A more attractive brand and employer image

📈 Better qualified leads thanks to media notoriety

🎯 A clear positioning as an expert in your sector

I'm Nadia, a press relations officer specializing in the construction, transport, and logistics sectors.

With over 20 years of experience in professional and general press, I know how newsrooms work, what they publish... and what they ignore.

What I offer:

✅ Targeted PR Strategy

• Selection of the right media and messages adapted to objectives

• Relevant editorial positioning (local, technical, professional press)

✅ Production & Distribution of Press Content

• Writing of press releases and press kits adapted to targets

• Targeted distribution (database of +35,000 journalists in France)

• Follow-ups, interviews, press conferences, and press trips

✅ Monitoring & Measurable Impact

• Analysis of coverage (publications, open rates, clicks, interviews)

• Proactive monitoring of editorial schedules to position you on key topics

Tools: Office Suite, Wordpress, Notion, Brevo, Matris (PR database).

A product launch, an innovation, or a strategic project to publicize? Let's discuss it!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Le Fil conducteur RP
Press Relations & Editorial Content
CIVIL ENGINEERING
March 2025 - Today (1 year and 5 months)
Nice, France
Press relations & editorial content for technical players in construction, transport, and logistics.
Recent examples:
• JCB France: press support (press release writing, targeting construction, agricultural/landscaping or industry press, journalist follow-ups, coverage monitoring)
Typical tasks:
• Development of PR strategy
• Writing of press releases & press kits
• Building and qualifying press lists
• Personalized distribution + follow-ups
• Coverage monitoring & reporting
A sharp external perspective, a clear method, and a real understanding of journalists' expectations.
Press Release Press Relations Strategy Content Writing Press Kit Journalist Follow-ups
JDLGROUPE
Print and Web Journalist - Assistant Editor-in-Chief
PRESS AND MEDIA
January 2020 - February 2025 (5 years and 1 month)
Cannes, France
- Journalist and Assistant Editor-in-Chief for Manumag and Mille Pattes Magazine: Over 4000 articles published.
Article writing (construction and transport themes), interviews with business leaders, reports/press trips with factory visits, major construction sites. Writing technical and safety guides.
Launch of a magazine dedicated to exceptional transport: definition of the editorial line, writing technical transport guides, reports on construction sites (ITER, wind turbines), in factories (Mercedes-Benz, DAF, Faymonville, Nooteboom etc.), interviews with industry leaders (Capelle Transport, Mammoet, Sarens...) and federations (FNTR, OTRE...)
- Website and social media: website writing and updates (SEO writing), professional LinkedIn page grew from 2000 to over 8000 followers

Communication & Events: writing of press kits and releases for JDL EXPO trade show, targeted distribution and journalist follow-ups, hosting round tables, preparing and selecting guests for TV panels
Article Writing SEO Web Writing Writing and Storytelling Press Release Construction Press Relations
MANUMAG / Le Mille Pattes Magazine
Print and Web Journalist
PRESS AND MEDIA
January 2002 - December 2019 (17 years and 11 months)
Cannes, France
Specialized journalist, professional press in Construction & Transport:
- Site reports (Grand Paris Express, La Marseillaise, ITER etc.
- Interviews with industry leaders (major groups, SMEs, VSEs, mid-sized companies in construction, transport, and logistics in French & English),
- Factory visits in France, Europe, India (Liebherr, Terex, BKT, Palfinger, Hiab...)
- Technical and safety guides (exceptional transport regulations, crane operator training, safety in the use of lifting equipment etc.)
Article Writing Web Writing Interviewing Reporting Editorial Content