Freelancer profile translated to English.
Back to original languageAbout Nadia
Nice to meet you :)
I am Nadia, an expert in **CRM, relational and automated marketing web projects**. Since 2016, I have been helping my clients build and implement their marketing automation strategy or migrate their data to a new CRM solution.
Here are the skills that will enable me to help you with your projects:
Support and Strategy
- Support in choosing the emailing solution adapted to needs (analysis, benchmark, recommendations)
- Audit of existing systems, diagnosis, and recommendations
- Marketing automation strategy: acquisition, retention, re-engagement, and loyalty scenarios through one-off campaigns and automated programs
- Performance tracking and optimization. Understanding and managing complex data analysis issues (tracking, attribution, segmentation...), numerical reporting (Google Analytics, Excel)
- User training on operational tool management
Technical
- Configuration and technical implementation of all types of email campaigns
- Data migration to a new emailing tool
- Creation and integration of email content
- Development of flexible, responsive email templates (HTML, CSS) adapted to different email clients (Gmail, Outlook, Yahoo...)
- Mastered solutions: Emarsys, Microsoft Dynamics CRM, Actito, Braze, Customer.io, Splio, Mailchimp, Drip, Sendinblue, Spread, Odoo, DotDigital, Message Systems, Sparkpost,...
- Skills in HTML, CSS, Javascript. Ability to interact with technical and product teams
I also work onwebsite developmentprojects on Wordpress and Webflow. I am currently training in theeco-designof digital services, a way to adapt my practices to the challenges and impacts of digital technology on the environment.
French
Native or bilingual
English
Fluent
Portuguese
Fluent
Spanish
Conversational
German
Basic
Remote only
Primarily works remotely
Experience
- BlaBlaCarBraze CRM & Automation ManagerTRAVEL AND TOURISMJanuary 2025 - Today (1 year and 5 months)Implementation of automated CRM programs in coordination with product and marketing teams: design, setup, launch, tracking, measurement, and optimization of Braze canvases using custom attributes and custom events for personalization of automated programs and messages across various channels (emails, push notifications, content cards, fullscreens).
- Social BuilderCRM TrainerCIVIC AND SOCIAL ORGANIZATIONSOctober 2024 - March 2025 (5 months)Dakar, SenegalTrainer for the CRM module within the SUNS program, aimed at women entrepreneurs in Senegal.Concurrently, I also serve as a volunteer mentor for learners in the French SUNS program by Social Builder, which supports women entrepreneurs in launching their businesses. I am currently mentoring my 4th cohort of 5 months.
- YoopiesCRM ExpertHUMAN RESOURCESAugust 2024 - February 2025 (6 months)Audit of the CRM/Marketing automation system: testing and optimization of transactional and marketing workflows, recommendations, writing technical documentation, training the team on Braze.Tools: Braze, Google Analytics
Reviews
Edouard
Flexy
Reviewed on 3/1/2021
Nadia adapted perfectly to our brief, our requests, and our needs. Committed to successfully completing the mission, she digs deep and finds solutions. Project management is perfect, and all points and feedback discussed are addressed and resolved. A big thank you! See you soon.
AD
Account deleted
Reviewed on 6/25/2019
Nadia was unanimously praised by the team!
Her good humor, calm, and optimism, combined with her technical and business knowledge of CRM challenges, her autonomy, and her knowledge of the Emarsys tool, allowed the mission to progress smoothly and solidly.
The team loved working with Nadia, whether in English or French, even considering the time difference that separated us.
Well done (and Thank you!) Nadia and best of luck for the future!
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Education
- Master in Management - Specialization in Entrepreneurship and E-businessNEOMA Business School (Rouen Campus)2014Triple accreditation (EQUIS, AMBA, AACSB).