Freelancer profile translated to English.

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Description

Today I help companies define and implement their digital strategy.

KEY SKILLS:

- Digital project management

- Definition of web and mobile customer interfaces

- eCRM

- KPI and ROI analysis

- Budget Management

- Acquisition

=> DIGITAL PROJECT MANAGEMENT: definition of multi-device user interface ergonomics, optimization of user experience, team coordination, and schedule and budget management.

=> RECRUITMENT & LOYALTY: definition and implementation of loyalty and recruitment policies. Definition, implementation, and analysis of KPIs.

Languages

English
Fluent
Spanish
Conversational
Portuguese
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Agence Wake Me Up
Digital Projects Director and Acquisition Expert
DIGITAL AND IT
March 2016 - Today (10 years and 3 months)
For Wake Me Up and its clients, I carry out various types of missions:

=> Project Management:
- Definition of Customer Interfaces (web, mobile, and applications)
- UX recommendations, wireframing
- Management of development projects: definition of functional requirements, coordination of graphic and technical teams
- Schedule and budget management

=> Loyalty
- Definition and implementation of Relationship Marketing plans

=> Acquisition:
Definition of digital acquisition strategies, implementation and optimization of campaigns
- Facebook Ads
- Google Ads
- Youtube Ads
- Linkedin Ads
Traffic acquisition Traffic Management Project management Web project management ROI Project management Email marketing User Experience (UX) Strategic recommendations Web marketing eCRM Project coordination
Relais Chateaux
Apps Manager
TRAVEL AND TOURISM
April 2017 - August 2020 (3 years and 5 months)
Definition and launch of a new IOS Application released in September 2019 and its Android version in April 2020.
https://apps.apple.com/fr/app/relais-châteaux/id346844763
https://play.google.com/store/apps/details?id=com.relaischateaux.android

Management and evolution of Relais & Châteaux mobile applications:
- Analyze the existing situation
- Define and scope requirements
- Benchmark and provide UX and new feature recommendations
- Validate functional specifications and wireframes
- Manage the agency
- Coordination with Relais & Châteaux teams
- Project management
- ASO (App Store Optimization)
- Management of acquisition campaigns
Project management Web project management Specifications Functional testing Project management Project coordination Team coordination ASO Strategic recommendations Digital marketing digital strategy
RevSquare
Acquisition Marketing Expert
DIGITAL AND IT
March 2017 - March 2019 (2 years and 1 month)
Definition of digital acquisition strategies
Implementation and optimization of campaigns
- Facebook Ads
- Google Ads
- Youtube Ads
- Linkedin Ads
Traffic acquisition Traffic Management CPC advertising ROI