Freelancer profile translated to English.
Back to original languageAbout Nadia
I am Nadia, I have been working in Product Management for over 10 years. 👋
🚀 As a Product Owner, my role is to design, prioritize, and monitor the development of product features to ensure their alignment with user needs and business objectives.
🎯 My mission? Maximize the value delivered by working hand in hand with business and technical teams.
🤖 Generative AI is a major asset in my approach: I use it to enrich my design practices, optimize features, and improve product efficiency. (OpenAI Certified)
I participated in the construction of an automated system for collecting omnichannel customer feedback, normalized storage, sentiment analysis, and report generation (Airtable, ChatGPT, Zapier).
🔍 Strategy, product vision, organization, and performance are at the core of my expertise, with a data-driven and impact-oriented approach.
“It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.”
🔬 Product Exploration
- User Knowledge: Focus Groups & Interviews
- Empathy Map & TOPATOP Board🗺️ User Journey Map & JTBD
- Problem Identification: Main Use Cases
🏗️ Product Definition
- Value Proposition
- Product Strategy: User Story Map
- Prioritization Methods: Business Value & Impact/Effort
- Minimum Viable Product (MVP)
- Product Roadmap
- Use Cases
⚙️ Product Delivery
- Backlog Management: User stories, DOR/DOD
- Key Performance Indicators (KPI): Lead Time KPI
🔁 Product Feedback
- Data Analysis & Analytics
🚀 Build innovative, high-performing products tailored to user needs, while maximizing business value!
French
Native or bilingual
English
Fluent
Can work on-site
Antony (up to 50km), Antony (up to 15km)
Experience
- BRICO DEPOTSenior Product OwnerRETAIL (SMALL BUSINESS)September 2023 - Today (2 years and 9 months)Longpont-sur-Orge, FranceDesign of the new e-Commerce BD platform on MagentoSquad: 3 POs, 3 UX/UI Designers, 1 SEA and SEO Traffic Manager, 1 Tech Lead, 8 Developers, and 2 TestersFunctional Specifications: B2B/B2C loyalty program, purchase journey, B2B portal, business tools, AI projects: search, product recommendations, customer experienceConstruction of an automated system for collecting omnichannel customer feedback, sentiment analysis, report generation, and a GenAI customer service chatbotAnalysis of data models and API functionality. Optimization of MDM, PIM, and CMS flows via product reference data models, RCUNeeds gathering workshops (SEO, Content, E-merch, GDPR) friction points and actionable insights.Creation of use cases, user stories, acceptance tests, backlog refinement with the tech lead on complexity, business value, and strategic objectives.Analysis of KPIs, conversion rates, ROI, A/B tests, and user feedback to optimize ranking strategy, measure performance, and guide product decisionsOKRs: +15% engagement, +14% assisted conversion rate on average basket. +12% search usage. 20% reduction in "Lead Time", an average of 3 features delivered per sprint.
- AxaProduct ManagerBANKING AND INSURANCEJanuary 2023 - September 2023 (8 months)Courbevoie, FranceContext: Product Management mission for the design of an AXA employee mobile application (B2E) with app/API access (IAM PingIdentity).
- Objective: MVP to be released in 6 months. The Squad: 1 PO, 1 UX, 1 Tech, 2 Devs
- Team leadership (1 Designer, 2 Devs, 1 Tester), budget monitoring, pitch & demo to HR sponsors
- Design of the POC in Nocode Bubble.io API and mockups on Figma
- Specification of use cases and user stories for the Mobile app (Angular, React Native) Roadmap 🖥
- OKRs: 75% usage of online services via the app. "Lead Time" -20%. MVP launch in 6 months
- CROMOLOGYLead Product Owner e-CommerceRAW MATERIALS INDUSTRYJanuary 2022 - January 2023 (1 year)Redesign of the B2C & B2B multi-channel e-commerce platform purchase journey for an MVP releaseSquad: 2 POs, 1 UX, 1 Tech Lead, 5 Developers, and 1 Tester
- Discovery: Map customer journeys by analyzing different touchpoints to identify commercial opportunities for key B2B and B2C targets
- Functional specifications for migrating B2B/B2C customer data to an RCU
- Magento CMS configuration according to purchase journey needs and connection to PIM
- Improvement of the customer journey on the marketplace and the 3D Project Simulation app
- Delivery: Optimize product recommendation tools, and search and ranking strategy
- OKRs: 25% increase in B2C average basket and 45% transformation of quotes into invoices for B2B. MVP launch in 7 months. 36% increase in cross-selling
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Education
- Master of Information and Information SystemsCNAM PARIS2017
Certifications
- Prompt Engineering & Generative AIDatascientest2025
- Product ManagerTHIGA2022