About Nadege
French
Native or bilingual
Experience
- IndépendantDigital Marketing and Communication ExpertJune 2024 - Today (2 years)Normandy, FranceFreelance in digital marketing and communication with over 15 years of experience: supporting companies in generating continuous leads and customers through automated sales funnels and optimized marketing strategies.✅ Evergreen Sales Funnel: Design and implementation of automated sales funnels to generate recurring sales.✅ SEO/SEA & Social Ads: Optimization of natural referencing and targeted advertising campaigns to maximize visibility.✅ Influencer Marketing & Community Management: Management of engaged communities and multi-channel content strategy.✅ Storytelling & Branding: Creation of authentic and engaging brand narratives to differentiate.✅ Growth Marketing: Combined growth strategies (organic/paid) driven by data and KPIs.✅ Web Creation & Emailing: Development of WordPress sites, emailing strategies (acquisition, loyalty, A/B testing).✅ Digital Project Management: Complete project coordination, detailed reporting, and optimization recommendations.✅ Training & Coaching: Personalized support (Human Design, business development) to explore and embody one's potential.✅ Result: Supported dozens of companies in their digital transformation, improved their online visibility, and generated qualified leads.
- MY BRSMarketing and Communication DirectorJune 2024 - February 2025 (8 months)Paris, Franceâś… Brand Strategy: Positioning MY BRS as a benchmark in affordable home ownership.âś… Targeted Communication: Creation of campaigns aligned with MY BRS values, focused on support and transparency.âś… Content Creation: Development of engaging content, adapted for social media and the website, to inform and retain the target clientele.âś… Website Management: Supervision of content and user experience for a smooth and informative journey.âś… Digital and Social Media: Development of a strong digital presence and authentic communication.âś… Commercial Offers: Creation and optimization of commercial offers, with strategic advice to meet client needs.
- UNIVERREResponsable Marketing & CommunicationJanuary 2018 - January 2022 (4 years)Le Havre, FrancePilotage de la stratégie marketing dans le secteur du packaging verrier haut de gamme.✅ Stratégie Marketing 360° : Développement de campagnes omnicanales (print, digital, salons professionnels) pour positionner UNIVERRE comme référence en France et à l'international.✅ Refonte Site Web : Supervision de la refonte du site vitrine avec optimisation UX/UI et mise en avant des collections premium.✅ Communication BtoB : Création de contenus techniques et visuels pour valoriser le savoir-faire artisanal et l'innovation packaging.✅ Organisation Événementielle : Pilotage de la présence aux salons internationaux (communication, stands, supports marketing).✅ Storytelling de Marque : Développement de l'identité de marque et du positionnement premium dans l'univers des spiritueux.✅ Résultat : Visibilité renforcée auprès des grandes maisons de spiritueux françaises et internationales, positionnement haut de gamme consolidé.
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Education
- Master of ManagementEcole de Management de Normandie2012
- TrainingCegos2008