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Nada MaalmiNM

Nada Maalmi

Supermalter

Senior Salesforce Marketing Cloud Consultant

On-demand
16 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nada

Passionate about marketing and digital, I have specialized in marketing automation and more specifically in the Salesforce Marketing Cloud solution.

I can assist you with your Salesforce Marketing Cloud projects, whether it involves build, run, design, best practices, or training:

• Solution Design
• Data Model Design
• Data Integration via Salesforce.com
• Campaign Execution: HTML integration, AMPscript personalization...
• User Training

Modules:
• Mobile Connect
• Email Studio
• Journey Builder
• Automation Studio
• Content Builder

Functional Skills:
• Gathering and analyzing business needs
• Writing functional and technical specifications
• Creating work and training materials
• Team coordination
• PO and delivery support

Technical Skills:
• Salesforce Marketing Cloud solution configuration
• HTML email integration
• Email personalization with AMPscript
• SQL targeting queries
• Data model creation
• Automated journey management via Journey Builder
• SMS sending via Mobile Connect
• Business Unit management
• Marketing Cloud Connect

In addition to Marketing Cloud specific topics, I can assist you with Marketing Automation related issues such as deliverability.

Certifications:
☁️ Salesforce Marketing Cloud Email Specialist
☁️ Salesforce Marketing Cloud Administrator
☁️ Salesforce Data Cloud Consultant
☁️ Salesforce Agentforce Specialist

☁️ Salesforce Marketing Cloud Social Studio Specialist
☁️ Salesforce ADM 201 (Administrator)
☁️ Salesforce Sales Cloud Consultant
  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 50km), Marseille (up to 50km), Nantes (up to 50km), Lyon (up to 50km)

Experience

  • Sanofi
    Senior Salesforce Marketing Cloud Consultant
    PHARMACEUTICALS INDUSTRY
    December 2023 - March 2025 (1 year and 3 months)
    Paris, France
    CRM Migration Project

    • Support for business and technical teams during migration
    • Existing audit and improvement proposals
    • Definition of the new architecture
    • Monitoring the implementation of the new platform
    • Business workshops for implementing new use cases
    • Study for CDP implementation
    • Tool: Salesforce Marketing Cloud

    CDP Project

    • Support for teams in CDP selection
    • Existing audit - Business Workshops - Technical Workshops
    • RFP and annexes drafting (business case / technical / data privacy / data security)
    • Attending vendor demos
    • Establishing the evaluation grid
    • Assisting teams in choosing the CDP solution that meets their needs
    Salesforce Marketing Cloud Salesforce CRM Project Management CDP
  • J&J Innovative Medicines EMEA
    Senior Salesforce Marketing Cloud Consultant
    PHARMACEUTICALS INDUSTRY
    January 2023 - July 2023 (6 months)
    Beerse, Belgium
    Eloqua to Salesforce Marketing Cloud Migration Project


    • User interviews
    • Definition of new architecture / Data Model / Connectors
    • SFMC Implementation
    • Acceptance Testing

    Salesforce Marketing Cloud Salesforce Oracle Eloqua Agile Methodology Change Management
  • Biogen International GmbH
    Techno-Functional Salesforce Marketing Cloud Consultant
    PHARMACEUTICALS INDUSTRY
    January 2020 - December 2022 (3 years)
    Paris, France
    • Client needs analysis + writing specifications / documentation in English
    • Automated journey management via Journey Builder + Automation Studio
    • Data model restructuring and optimization
    • Creation of Data Extensions / Use of Data Designer
    • Use of SQL filters and queries
    • Creation of Cloud Pages
    • HTML email integration + AMPscript personalization
    • Interfacing and connection: Marketing Cloud Connect + API
    Salesforce Marketing API Salesforce Marketing Cloud Project Management

Reviews

5.0

Out of 12 ratings

T

Thomas

Biogen International GmbH

Reviewed on 12/15/2022

Nada is a skilled expert in Salesforce Marketing Cloud, who combines her insightful knowledge with great stakeholder management and a can-do attitude. I warmly recommend her for projects involving SFMC, integrations, automations, and sorting out complex requirements. In addition to being a great asset herself, she makes the whole team better, as she thrives in an agile environment and takes accountability for documenting and continuously updating her colleagues with a focus on the end goal. Thank you for the time on mutual projects! I hope to get the opportunity to work with you again in the future.
T

Thomas

Biogen International GmbH

Reviewed on 7/4/2022

Nada is an excellent Salesforce Marketing Cloud expert, who combines her technical insights into the system with well developed communication skills and thoroughness to understand, challenge, and improve upon the projects requested by clients, to achieve strong outcomes. She mastered her role in the SFMC team to cover everything from daily questions and maintenance to major strategic overhauls, constantly aligning, explaining, and coordinating the work in a clear way, to the delight of internal stakeholders. It is a pleasure to have Nada as part of your team. Thank you for all your great work!

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Education

  • Specialized Master in Management of Creative Industries
    HEC Paris
    2015
    Stratégie, Finance, Marketing, Management de la création, Communication, Droit de la création, Economie du cinéma, Enjeux du spectacle vivant, Economie de la culture et politiques publiques, Production et Financement du cinéma Thèse professionnelle : La digitalisation du groupe Prisma Media : par quels moyens le groupe a-t-il mené sa transformation digitale ?

Certifications

  • Salesforce Sales Cloud Consultant
    Salesforce
    2018
  • Salesforce ADM 201
    Salesforce
    2018
    Salesforce

Skill set

Categories