Nada Achahir

Creation, growth, and resale of a specialty coffee/brunch concept.

1- Creation:

• Concept creation and definition of strategic directions

• Translation of strategic directions and operational implementation

• Brand identity and branding creation

• Business plan writing and financing file assembly

• Due diligence of target locations and commercial lease negotiation

• Mastery of legal and regulatory aspects

2- Management:

• Supervision of all operational management aspects and team skill development

• Market trend analysis and adaptation of offerings to changing consumer behaviors

• Adaptability and crisis management: managing operations during the health crisis with a review of the overall strategy, including the creation of adapted offers and processes

• Website development and implementation of click-and-collect solutions

• Monitoring new trends in food tech, optimization of production and supply processes

• Maintaining a loyal customer base and customer service-oriented management

• Facilitating workshops on business creation: sharing experience and advising project leaders on best practices and challenges to consider

3- Resale:

• Search for buyers and analysis of takeover opportunities

• Negotiation and conclusion of the sale agreement

Leadership of cross-functional marketing and organizational projects (Product Management, Process Optimization, Regulatory, Training).

Project Examples:

SME/Pro Business Unit: Product launches: co-construction and support for agile deployment (product design, multi-channel customer journey, pricing definition with consideration of legal and regulatory aspects) Retail Customer Relations Department: Purchase journey optimization program (Identification and prioritization of performance indicators and dashboard formalization) Skills Development Department: Development, organization, and delivery of training on best practices for project management and agile offer launches using ideation/design thinking methods Orange Business Services: Reorganization of the indirect sales department (formalization of "As Is" and "To Be" processes, deployment, and change management) Technocenter: Construction and management of implementation roadmaps for new Livebox Pro versions (arbitration and prioritization of evolution requests, CAPEX/OPEX budget management, consolidation and reporting of project progress)

Scoping studies and identification of investment opportunities.

Study Examples:

• Identification of investment opportunities in digital solutions for operational optimization in various fields: energy, maritime and river port logistics, e-agriculture, geographic information systems

• Study on the needs of small towns for digital urban solutions: assessment of the Smart City offering and recommendations adapted to the target audience

• Monitoring of the digital and telecommunications sector in France and internationally: writing thematic summary sheets (market, technologies, public policies, international benchmarks, etc.)