Nacila Gérard-Wirén

I support creative agencies and ambitious brands in designing, managing, and deploying tailor-made influence strategies and campaigns.

With over 5 years of experience in influencer marketing, I have managed over 70 campaigns, collaborated with 300+ talents, and handled over €900K in budgets for brands across various sectors: hospitality, food, luxury, beauty, retail, sports, and lifestyle.

🧠 What I bring concretely:

• A strategic vision of influence with full-funnel campaigns.

• Expertise integrated with teams, with direct involvement in client discussions.

• End-to-end campaign management: talent sourcing, casting, negotiation, contracting, briefs, production monitoring, coordination, and reporting.

• Talent selection aligned with objectives, audiences, and brand DNA.

• Design of influence concepts and mechanics consistent with brands and creators.

• Management of relationships with clients, talents, and various partners.

• Ability to manage multiple campaigns simultaneously while ensuring smooth follow-up.

• Performance analysis, KPI tracking, and post-campaign recommendation formulation.

Formats & Platforms:

Instagram, TikTok, YouTube, podcasts, stays, and events.

Client References:

• Hospitality, Food & Beverage: Accor (ibis Styles, Mercure, Novotel, ibis, ALL), Taste of Paris, Lustucru, Brooklyn Brewery

• Luxury & Beauty: Louis XIII, Parfums Christian Dior, SwissKubik, Vichy, Decléor

• Retail & Lifestyle: BUT, Mapiful, Maison 123, snuggs, ShaktiMat

• Sport & Entertainment: Ligue Nationale de Rugby, LG

• Banking, Insurance & Finance: IG France, Caisse d’Epargne Ile-de-France (BPCE), AÉSIO, AXA

• Impact & Education: Amnesty International, L’Étudiant

Available to support your influence projects, whether from a brand or agency perspective.