Freelancer profile translated to English.
Back to original languageAbout Nacho
I am Nacho Ortiz, a PPC specialist with over three years of experience in managing advertising campaigns on Google Ads, Facebook Ads, and other platforms.
My goal is to help companies achieve their marketing goals through effective and personalized advertising strategies.
Why Choose Me?
Proven Experience
Multichannel Campaign Management: I have worked with Google Ads, Facebook Ads, LinkedIn Ads, and more.
Diverse Industries: Experience in sectors such as e-commerce and professional services.
Measurable Results: Constant optimization to maximize ROI and reduce CPA.
Personalized Strategy
Market Analysis: Thorough research of the target audience and competition.
Strategic Planning: Creation of campaigns aligned with business objectives.
Continuous Optimization: Regular monitoring and adjustments to improve performance.
Transparency and Communication
Detailed Reports: Periodic reports with key metrics and detailed analysis.
Regular Meetings: Updates to discuss progress and necessary adjustments.
Direct Access: Availability for consultations and ongoing support.
Work Methodology
1. Initial Audit
Current Status Evaluation: Analysis of existing campaigns and digital presence.
Opportunity Identification: Detection of areas for improvement and new opportunities.
2. Strategic Planning
Objective Definition: Setting clear and measurable goals.
Audience Segmentation: Identification and segmentation of the target audience.
Bidding Strategy: Determination of bidding strategies to maximize budget.
3. Campaign Implementation
Ad Configuration: Creation of attractive and relevant ads.
Campaign Structuring: Efficient organization of campaigns and ad groups.
Conversion Tracking: Configuration of tracking tools to measure performance.
4. Optimization and Adjustments
Data Analysis:
English
Fluent
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- MouseePPC SpecialistSOCIAL NETWORKSMarch 2022 - Today (4 years and 5 months)Madrid, SpainDevelopment of campaign strategies in Social Ads (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads) and Google Ads (Search, and Display)Implementation and optimization of PPC campaigns (Facebook and Google Ads)Develop and execute data-driven strategies to help solve technical problems and optimize overall campaign performance.Optimization of results to achieve better ROI.Implementation of pixels and conversion goals on different platforms.A/B TestingMailchimp: Scheduling, sending, and designing Newsletters.Google AnalyticsCreation of conversion funnelsSEO OptimizationIdentification of the main KPIs of a campaign,Preparation and analysis of reports to interpret campaign results
- BR Bars & RestaurantsCommunication & MarketingRESTAURANTS AND FOOD SERVICEJuly 2020 - March 2021 (8 months)Madrid, SpainDevelopment of campaign strategies in Social Ads (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads) and Google Ads (Search, and Display) Implementation and optimization of PPC campaigns (Facebook and Google Ads) Develop and execute data-driven strategies to help solve technical problems and optimize overall campaign performance. Optimization of results to achieve better ROI. Implementation of pixels and conversion goals on different platforms. A/B Testing Mailchimp: Scheduling, sending, and designing Newsletters. Google Analytics Creation of conversion funnels SEO Optimization Identification of the main KPIs of a campaign, Preparation and analysis of reports to interpret campaign results
- FreelanceGoogle & Social Ads Specialist - PPC SpecialistPRESS AND MEDIAMarch 2020 - March 2022 (2 years)Madrid, SpainDevelopment of campaign strategies in Social Ads (Meta Ads, LinkedIn Ads, Twitter Ads, TikTok Ads) and Google Ads (Search, and Display) Implementation and optimization of PPC campaigns (Facebook and Google Ads) Develop and execute data-driven strategies to help solve technical problems and optimize overall campaign performance. Optimization of results to achieve better ROI. Implementation of pixels and conversion goals on different platforms. A/B Testing Mailchimp: Scheduling, sending, and designing Newsletters. Google Analytics Creation of conversion funnels SEO Optimization Identification of the main KPIs of a campaign, Preparation and analysis of reports to interpret campaign resultsGoogle Creation, execution, and development of communication plans Planning and writing of content for external and internal channels Planning, implementation, and optimization of PPC campaigns (Facebook and Google Ads) Implementation of pixels and conversion goals A/B Testing Keyword research oriented towards Google Ads search campaigns. Mailchimp: Scheduling, sending, and designing Newsletters. Monitoring, tracking, and measurement of campaigns Google Analytics Creation of conversion funnels SEO Optimization KPI Monitoring
Reviews
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Education
- JournalismUniversidad Miguel Hernández2015
- Master in Digital TrafficNuclio School2022PPC, Growth Marketing, Automation
Certifications
- Google AnalyticsGoogle2021
- PPC ExpertThe Power MBA