Freelancer profile translated to English.
Back to original languageAbout Nacho
Freelance journalist. SEO writer, Social Media, Copywriter, Branded and Content Manager.
I specialize in Digital Marketing and Strategy. Also in Corporate and Institutional Communication.
I have over 7 years of experience in the health sector and my own contact list.
I have worked for various media outlets and have agency experience. Additionally, I manage content for different clients and organizations.
Currently, I am looking for freelance and remote collaborations. If you think I fit what you're looking for, you can call me and we can discuss potential rates based on workload and responsibilities.
I consider myself a professional...
- Versatile: I adapt to all types of tasks.
- Problem-solver: a solution for every problem.
- Organized and planned: let's improve processes to be efficient.
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- COGAMCommunication ConsultantDecember 2023 - Today (2 years and 6 months)
- Design and execution of COGAM's digital strategy as Social Media Strategist, aligning content with the entity's values and audience behavior.
- Creation of digital content with a UX focus for social media, newsletters, website, and specific campaigns (carousels, videos, guides, forms, operational messages).
- Writing inclusive, empathetic, and strategic copy, adapting the tone to each channel and the organization's moment.
- Proposal, planning, and execution of social marketing and awareness campaigns with a user-centered approach.
- Coordination of the communication volunteer team, task distribution, and training in digital tools and language.
- Media relations management: press release writing, talking points, and coverage tracking.
- Organization and coverage of key events (Triángulo Awards, Pride, rallies, institutional campaigns).
- Editing videos, animations, and visual materials for online and offline campaigns.
- Tools used: Canva, Metricool, WordPress, Acumbamail, Google Forms, Drive, CapCut, Instagram/Facebook Creator Studio.
- Agencia Española de Seguridad AlimentariaCommunication ConsultantSOCIAL NETWORKSOctober 2023 - Today (2 years and 8 months)Madrid, SpainTasks performed:
- Definition and writing of AESAN's new institutional communication strategy.
- Design of content flows and operational messages for social media, website, and newsletters.
- Writing microcopy, instructions, and key messages for digital platforms.
- Adaptation of institutional tone to different target audiences (professionals, citizens, media).
- Design and development of visual and multimedia content (infographics, videos, carousels, etc.).
- Creation of editorial calendars and content planning.
- Coordination with technical teams and internal departments to align messages with agency objectives.
- Participation in review processes for verbal identity, inclusive language, and communication accessibility.
- Monitoring and analysis of results (engagement, traffic, reach) to adjust content strategy.
- Regular use of tools such as Capcut, Figma, Canva, Google Analytics, Notion, WordPress, Miro, and Google Workspace.
- AESEG Medicamentos GenéricosCollaborator - Brand Manager, Media Relations and SEOJune 2022 - Today (4 years)Madrid, SpainSupervise, plan, and execute the digital strategy for the branded content area. Define objectives and strategy for the communication, branded content, and advertising plan.- Coordinate with media outlets to implement and develop associated projects and actions.- Provide support to the network of regional and national newspapers.- Reporting, analysis, and metric tracking.- Brand strategy development and execution: responsible for developing a solid and coherent brand strategy that reflects identity and values. This includes establishing brand guidelines, defining key messages, and ensuring consistency across all communications and marketing activities.- Brand image management: coordinate, supervise the creation and execution of launched marketing materials, including advertising, brochures, websites, and digital content, to ensure they adequately reflect the brand's identity and values. Advertising writing and copywriting.- Strategic collaboration management: identifying collaboration opportunities with media outlets and other entities. Management and negotiation of collaboration agreements.- Budget management.- Ability to ideate and manage corporate events.- Creation of a work methodology for tracking and measuring results.- Topic proposal, narrative definition, and storytelling.- SEO and web analytics review.
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Education
- Postgraduate degree in e-leadership & digital management for businesses and institutions, Digital Marketing and CommunicationENTI - Escola de Noves Tecnologies Interactives / Universitat de Barcelona2022Posgrado en e-leadership & digital management empresarial e institucional, Marketing y comunicación digital
- Master's degree in Commercial Management, Advertising, Marketing, and CommunicationEscuela de Empresa2018Máster en Dirección comercial, publicidad, marketing y comunicación