Nacho Caballero, Communication, Marketing, and Sales.

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Description

I help companies stop losing sales and focus due to two very expensive problems: confusing messages and useless AI adoption.

I don't sell technological smoke.

I don't give perfunctory training.

I don't teach tools without context.

I combine StorySelling® + AI to transform communication into business and technology into useful execution.

I achieve:

• messages that are understood and convert

• teams that use AI with criterio

• presentations that move decisions

• less internal noise

• more commercial clarity

• more speed without losing direction

+700 training sessions and workshops.

Experience with IBM, BBVA, AXA, Accenture, Cuatrecasas, Grupo Oesía, Nueva Pescanova, and AMADA.

I don't teach AI so you know more.

I work with it so your team thinks better, decides better, and acts better.

If you need someone to truly sort this out, let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km), Barcelona (up to 10km), Valencia (up to 10km), Sevilla (up to 10km), Valladolid (up to 10km)

Instituto Español de StorySelling
Trainer and Consultant in StorySelling and AI applied to business
HUMAN RESOURCES
January 2016 - Today (10 years and 7 months)
Madrid, Spain
I am Nacho Caballero, founder of the Spanish Institute of StorySelling®. I help companies stop losing sales and talent due to confusing messages. I combine StorySelling + AI in high-impact training sessions, in-person and online, that transform teams: clearer, more motivated, and more profitable. I work directly with executives who want results, not theory.
Storytelling Sales Communication Strategy
EUDE Business School
Professor of Artificial Intelligence Applied to Business
EDUCATION AND E-LEARNING
January 2023 - Today (3 years and 7 months)
Madrid, Spain
Professor at EUDE Business School in Artificial Intelligence applied to business. I teach classes in MBAs and master's degrees, showing how to use AI as a copilot to save time, make better decisions, and increase competitiveness. My approach is practical and provocative: zero empty theory, real cases, tools that transform students' way of working from day one.
artificial intelligence Business Intelligence MBA Sales Communication Strategy

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