Nabil Thalmann

Management of studies (qualitative/quantitative), teaching, public speaking, content creation

What drives me is always facilitating interactions between people, companies, institutions, and the stakeholders that make up society.

How do I do it?

🪛 I define study and observation protocols, I rely on a mixed-method approach to reveal expectations and behaviors

🔬 I ensure the value of what is heard and observed

🔦 I go beyond assumptions, I highlight what is ignored or set aside

🗂️ I help structure and disseminate customer knowledge within the company

🗺️ I help define the right KPIs to aim for

What do I bring?

💎 I help solve people's problems or improve their relationship with their environment

🏗️ I guide companies in creating useful services/products for their sustainability

🌍 I give companies a systemic vision of their actions, their targets, their environment

You can contact me for topics related to customer knowledge, CX, UX, research, or customer journeys, regardless of the industry or target audience.

▪ Managed a team of UX designers and project managers (6 people)

▪ Organized customer knowledge within the agency

▪ Improved the research skills of the UX team (quantitative and qualitative)

▪ Created a CX tool and change management aid (Customer Knowledge Fresco)

▪ Developed a customer knowledge maturity grid for companies

What I learned: 1. Confirmation of previous learnings. 2. Better understanding of the daily work of project managers in digital project management (UXD, SEO, SEA, social media). 3. Experimentation with AI tools

▪ Conducted studies and user tests: helped better position the offering and website for Brittany Ferries and Arte, set a 3-year digital strategy roadmap for MACIF, validated ergonomic choices for Quadient and Carrefour Banque (application), revitalized the use of the Paylib application, built V2 of the loyalty program for ERAM…

▪ Support function for other agency departments: enriched customer knowledge for various agency accounts, implemented processes and documentation to assist sales directors in pre-sales, co-constructed proposals and assisted with presentations, helped develop their client portfolios

▪ Developed Research Ops practices

▪ Produced/wrote content on UX topics for external (blog) and internal (project lessons learned) audiences

▪ Launched an exclusive barometer on social selling for B2B targets (in partnership with La Poste Solutions Business)

▪ Initiated a barometer on French people's trust in AI

▪ Spoke at conferences (UXDays, UXCamp, web2day, Conext Lille, SMX Paris)

▪ Facilitator for the Climate Fresk (since September 2023)

What I learned: stakeholders are the first people to convince before deploying study projects; how to manage complexity and ambiguity