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Nabil MestariNM

Nabil Mestari

Web Analytics and Tracking Consultant

€450/day
Saint-Denis, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nabil

Graduated with a Master's degree in Internet Strategy and Corporate Project Management. With international experience, I have worked for over 8 years for Marketing Data & Technologies consulting agencies and also for clients, allowing me to acquire a range of expertise in the strategic and operational dimensions of digital marketing, thus developing 360° skills.
  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • English

    Fluent

Can work on-site
Saint-Denis (up to 50km)

Experience

  • NOBLE
    Digital Consultant and Trainer
    EDUCATION AND E-LEARNING
    May 2022 - Today (4 years)
    Saint-Denis, Réunion
    Consultant in Digital Transformation, Data Analytics, and Tracking.
    Trainer: Web Marketing, Digital Analytics, GDPR/DPO, ... .
    DPO External DPO Outsourced DPO Data Visualization Digital Communication Social Media Web Analytics CRM Digital Transformation Tracking Training
  • fifty-five
    Analytics Lead
    DIGITAL AND IT
    November 2019 - February 2022 (2 years and 3 months)
    Paris, France
    ‣ Audits: Tracking, Data, and GDPR Compliance
    ‣ Consent Banner Integration and Configuration
    ‣ Implementation of Tag Management Solutions (GTM, Tag Commander)
    ‣ Implementation of Audience Measurement Solutions (Google Analytics, Matomo, AT Internet..)
    ‣ Implementation of Advertising Tags (Google Ads, Facebook Pixel, Linkedin Pixel, Pinterest Pixel, Tiktok Pixel..)
    ‣ Creation of Automated Dashboards
    ‣ Conversion Rate Optimization & A/B Testing
    ‣ Training and Support for your internal teams on technical tracking, web analytics, and GDPR compliance topics
  • Open Linking
    Tracking / Web Analytics Consultant
    June 2018 - November 2019 (1 year and 5 months)
    Lille, France

    - Resolution of multi-channel and multi-device tracking issues.
    - Design and implementation of Analytics and Web Marketing tagging plans, tag implementation.
    - Development and construction of Web Analytics commercial offers (Personalized E-commerce, GDPR, Reporting ...).
    - Bringing websites into compliance with GDPR via TMS.
    - Client support and training on Google Marketing Platform tools (Google Analytics, Tag Manager, Data Studio, and Google Optimize).

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Education

  • Professional Master's degree, Internet Strategy and Corporate Project Management
    Université Blaise Pascal (Clermont-II) - Clermont-Ferrand
    2016
    Master professionnel, Stratégie Internet et Pilotage de Projets d'Entreprise
  • Bachelor's degree, Computer Science and Industrial Management
    Faculty of Sciences and Techniques Settat
    2014
    licence, informatique et gestion industrielle

Skill set (20)

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