Freelancer profile translated to English.

Description

In a constantly evolving media landscape, the line between business development and brand strategy is increasingly blurred. With my background, I haven't chosen one over the other: I combine a results-driven approach (Sales) with strategic vision (Brand).

With 8 years of experience in premium agencies and ad networks (Blue449, Les Echos, BeOp), I don't just sell space: I support advertisers and agencies in generating revenue and building lasting partnerships.

What I can bring to your organization immediately:

🚀 Business Development: From prospecting to closing, I know how to identify growth levers and speak to decision-makers.

🤝 Client Retention: Signing a client is one step, growing them is another. I am accustomed to managing client portfolios with a clear objective: retain clients and maximize upsell.

🎯 Strategy & Branding: I ensure that every commercial or marketing action serves the brand's DNA and resonates with its audience.

⚙️ I can assist you with all stages of your campaigns:

Strategy: Recommendations on media mix and audience strategy.

Operations: Complete campaign setup and tracking implementation.

Management: Continuous optimization according to your objectives (KPIs, Revenue, ROI).

Analysis: Detailed reporting and strategic reviews.

My key expertise:

• Media & Advertising Ecosystem

• Negotiation & Key Account Management

• Cross-functional project management

Languages

French
Native or bilingual
English
Fluent
Arabic
Basic
Spanish
Conversational

Workplace preferences

Can work on-site

Marseille (up to 50km), Paris (up to 10km)

Collective Audience
Senior Sales Manager
July 2020 - August 2025 (5 years and 1 month)
Paris, France
Strategic management of the commercialization of BeOp, a conversational digital advertising format, to media agencies and the top 100 advertisers.
Development and management of a key client portfolio: Publicis Media & Omnicom Media Group.
Optimization of advertising campaign performance through the proprietary adserving platform.
Monthly reporting of commercial performance to the COO to refine growth strategy.
Business Development Media Planning Media Strategy Project Management Ad Campaign Management
Vice Media Group
Business Director
February 2020 - June 2020 (4 months)
Paris, France
Conception and implementation of the commercialization strategy for digital advertising offers and special operations for the brands Vice, ID, Garage, and Refinery29.
Management of OPS and digital briefs (Display, Mobile, Video, OPS, Programmatic) to maximize campaign impact.
Development and commercial monitoring of Publicis Media and Havas Media agencies. Coordination of stakeholders and performance monitoring to ensure optimal ROI.
Business Development Media Planning Media Strategy Project Management Brand Content
Les Echos Le Parisien Médias
Advertising Manager
September 2017 - February 2020 (2 years and 5 months)
Paris, France
Commercialization and management of digital and print advertising space for the brands: Les Échos, Le Parisien, La Parisienne, Investir, Connaissances des Arts, Classica.
Development and management of a portfolio of strategic media agencies: Omnicom Media Group, GroupM, Publicis Media.
Management and processing of print and digital briefs (Display, Mobile, Video, OPS, Programmatic).
Analytical monitoring of commercial performance using BI tools (Adomik, QlikSense) to refine strategic recommendations.
Performance Management Business Development Business Development