Description

8+ years of experience in the fashion, beauty and tech industries across the UK & North American markets. I've led campaigns for leading global retail brands like Gymshark, Adidas, and MAC Cosmetics, and specialize in building meaningful brand narratives that drive engagement primarily with Millennial and Gen Z audiences.

I’ve built departments and strategies from the ground up, managing everything from impactful multi-channel marketing and brand campaigns to authentic influencer collaborations and social media channels to elevate brands. I’ve also built lasting relationships with key brand partners and stakeholders, driving measurable growth. I'm passionate about utilizing fashion and beauty to make a positive change in the world, and am all about brands who share that vision.

If this aligns with your brand - let’s chat!

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Visionary Marketing Services | Toronto Metropolitan University (TMU)
Senior Marketing Manager
March 2024 - Today (2 years and 3 months)
• • Drove 1,700+ registrations (gen z & millennials) and built brand equity from the ground up through end-to-end project management of omnichannel campaigns (digital & OOH) for TMU's annual expo, elevating it into the city's top tech event.
• • Increased attendance by 65% YOY & optimised $22K budget by 20% across 11 paid channels through strategic plans.
• • Led cross-functional teams & agencies, ensuring cohesive brand messaging and oversaw the delivery of projects on time & within budget, boosting social engagement by 30%.
• • Reported campaign performance metrics and presented KPI insights to senior stakeholders, shaping future strategy.
Project Management event marketing Instagram Marketing multi-channel campaigns
Harrods
Brand Specialist
October 2025 - January 2026 (3 months)
(Contract role upon relocation from Canada; providing exposure to luxury brand operations & UK market.)
• • Drove revenue growth in luxury target markets, exceeding monthly sales targets by 10% while maintaining brand equity.
• • Executed luxury product launches & product education to VIP customers, ensuring brand consistency & customer loyalty.
Student Price Card
Marketing Manager
March 2024 - August 2025 (1 year and 5 months)
• • Boosted engagement by 15% by orchestrating omni-channel campaigns for premium retail brand partners (Gymshark, Adidas, MAC Cosmetics) that appealed to gen z audiences, ensuring effective co-branding.
• • Increased retention by 10% and new sales by 18% among 1M+ members for the top student loyalty program through digital campaigns, collaborating with cross-functional teams to ensure cohesive omni-channel storytelling.
• • Managed a team of six, integrating AI automation to reduce campaign turnaround by 25%, maintaining brand positioning.