Naaman Fetouaki

Head of Growth in the Customer Experience team of the Rossel Group, including various French-Belgian press brands (Le Soir, SudInfo, La Voix du Nord, Courrier Picard, Paris Normandie, Nord Littoral, L'Union, L'Est éclair...).

Expert in innovative growth strategies with the ability to deploy digital marketing techniques, data analysis, and experimentation to rapidly increase user base and revenue:

✅ • Development of new traffic sources - 360°

✅ • User behavior analysis via Smartlook - Hotjar

✅ • Conversion funnel optimization (CRO)

✅ • Implementation of a continuous experimentation strategy [AB testing] via Kameleoon

✅ • Support for publishers in optimizing their SEA campaigns -> €200K/year

✅ • Monitoring and reporting of key performance indicators

✅ • Presentation of results to Belgian & French publishers Passionate about innovation, I am dedicated to exploring new approaches to boost growth and strengthen the media group's market position.

Freelance consultant for The Luxury Box as an SEM expert. The Luxury Box, a major player in France, is a B2B and B2C e-commerce store specializing in the sale of artisanal gift boxes, with a catalog of over 4,000 items and thousands of customers.

Responsible for managing and optimizing the advertising budget, I succeeded in increasing daily advertising spend from €100 to €1,250, while maximizing return on investment. My role included:

✅ • Setup and management of 360° advertising campaigns, including influencer marketing, Pinterest, Snapchat, TikTok, Meta, and Google AdWords ads.

✅ • Support and training of the internal team on optimizing advertising campaigns.

✅ • Writing compelling ad copy (copywriting) to maximize ad effectiveness.

✅ • Improvement and optimization of conversion funnels to increase conversion rates.

✅ • Development and execution of Inbound and Outbound marketing strategies.

Building on this experience, I have focused on the continuous improvement of advertising performance, constantly seeking to innovate and optimize results for The Luxury Box.

Digital Marketing Manager for Axis-One, a company specializing in the sale of audiovisual equipment from leading brands such as Sony, Black Magic Design, Panasonic, Easyrig, etc.

Responsible for acquiring new high-value B2B clients for the design of studios, television, and radio channels (Arabel, BeTV, Colruyt Group, Bozar, the European Commission, and LeGrow Studio.)

My main responsibilities included:

✅ • Management and creation of an online store optimized for the sale of audiovisual equipment, as well as for appointment booking to discuss design projects.

✅ • Implementation and management of CMS and ERP solutions (Woocommerce, Hubspot, Odoo) to improve sales team organization and optimize operations.

✅ • Implementation of an audiovisual equipment rental program to offer a flexible solution tailored to client needs.

✅ • Management of SEA advertising campaigns to maximize online visibility and conversions. Implementation of marketing follow-up strategies and email campaigns to strengthen customer engagement and boost sales.

✅ • Organization and management of events, including trade shows and fairs in Europe, Africa, and the United States, to promote products and solutions. Through this experience, I contributed to strengthening Axis-One's market presence, while developing innovative strategies to attract, retain, and re-engage a prestigious B2B clientele.