Freelancer profile translated to English.

Description

Specializing in marketing and communication for the wine industry for nearly 10 years, I design tailor-made strategies to develop your business both in France and internationally. I coordinate all your projects, from visual identity to digital, including commercial promotion and experiential marketing.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Avignon (up to 50km)

Château La Nerthe, Châteauneuf-du-Pape & Domaines Richard (Vallée du Rhône, Beaujolais, Bordeaux)
Digital Communication & Marketing Manager
October 2019 - December 2024 (5 years and 2 months)
Châteauneuf-du-Pape, France
Strategy & Budget:
- Communication & Digital Strategy
- Content Strategy (B2B & B2C)
- Creation & Management of the annual communication budget

Operational:
- Digital: Management of websites / social networks (IG / FB: 5 accounts - LK: 3 accounts - YT: 2 accounts) / newsletters
- Content Creation: Writing, art direction for photos & video production
- Trade: Creation of sales presentations & technical data sheets
- Graphic Design & Printing: Design of all types of communication materials (roll-up banner / flyer / business card, etc.)

Project Management:
- Creation of multi-sites for all estates (9 properties)
- Implementation of landing pages
- Creation of all social media accounts
- Redesign of the graphic charter for the estates
- Redesign of sales presentations
- Vineyard map (illustration)
- Implementation of an online visit booking system
Château la Verrerie - Groupe EPI
Digital Communication and Marketing Officer
September 2018 - September 2019 (1 year)
Paris, France
Digital:
- Website and e-commerce management
- Social media management
- Newsletter creation and sending
- Google Ads campaign creation and monitoring
- Performance tracking on Google Analytics
- Data analysis and reporting

Content:
- Photoshoot organization
- SEO articles
- Creation of all types of communication materials

Trade:
- Sales presentation updates
- Technical data sheet updates
Château La Nerthe, Châteauneuf du Pape
Wine Tourism Guide, in charge of tours, tastings, and sales
May 2017 - August 2018 (1 year and 4 months)
Châteauneuf-du-Pape, France
Two seasons:
- April 2018 - September 2018
- May 2017 - August 2017

Responsibilities:
- Welcoming clients at the estate (80% English speakers)
- Guided wine tasting
- Tours of historic cellars
- Wine sales (on-site or shipping)
- Cash register software management
- Point of sale management (restocking, etc.)
- Responding to emails and managing the schedule