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Myrtille ChekharMC

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Freelancer profile translated to English.
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About Myrtille

Specializing in marketing and communication for the wine industry for nearly 10 years, I design tailor-made strategies to develop your business both in France and internationally. I coordinate all your projects, from visual identity to digital, including commercial promotion and experiential marketing.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Avignon (up to 50km)

Experience

  • Château La Nerthe, Châteauneuf-du-Pape & Domaines Richard (Vallée du Rhône, Beaujolais, Bordeaux)
    Digital Communication & Marketing Manager
    October 2019 - December 2024 (5 years and 2 months)
    Châteauneuf-du-Pape, France
    Strategy & Budget:
    - Communication & Digital Strategy
    - Content Strategy (B2B & B2C)
    - Creation & Management of the annual communication budget

    Operational:
    - Digital: Management of websites / social networks (IG / FB: 5 accounts - LK: 3 accounts - YT: 2 accounts) / newsletters
    - Content Creation: Writing, art direction for photos & video production
    - Trade: Creation of sales presentations & technical data sheets
    - Graphic Design & Printing: Design of all types of communication materials (roll-up banner / flyer / business card, etc.)

    Project Management:
    - Creation of multi-sites for all estates (9 properties)
    - Implementation of landing pages
    - Creation of all social media accounts
    - Redesign of the graphic charter for the estates
    - Redesign of sales presentations
    - Vineyard map (illustration)
    - Implementation of an online visit booking system
  • Château la Verrerie - Groupe EPI
    Digital Communication and Marketing Officer
    September 2018 - September 2019 (1 year)
    Paris, France
    Digital:
    - Website and e-commerce management
    - Social media management
    - Newsletter creation and sending
    - Google Ads campaign creation and monitoring
    - Performance tracking on Google Analytics
    - Data analysis and reporting

    Content:
    - Photoshoot organization
    - SEO articles
    - Creation of all types of communication materials


    Trade:
    - Sales presentation updates
    - Technical data sheet updates


  • Château La Nerthe, Châteauneuf du Pape
    Wine Tourism Guide, in charge of tours, tastings, and sales
    May 2017 - August 2018 (1 year and 4 months)
    Châteauneuf-du-Pape, France
    Two seasons:
    - April 2018 - September 2018
    - May 2017 - August 2017

    Responsibilities:
    - Welcoming clients at the estate (80% English speakers)
    - Guided wine tasting
    - Tours of historic cellars
    - Wine sales (on-site or shipping)
    - Cash register software management
    - Point of sale management (restocking, etc.)
    - Responding to emails and managing the schedule

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Education

  • WSET Level 3
    COAM
    2021
    WSET Niveau 3
  • INSEEC)
    2019

Skill set

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