Freelancer profile translated to English.
Back to original languageAbout Myriam
🎯I am Myriam Navas, an Online Advertising specialist: SEM / Paid Search / Social Ads / PPC.
My name is Myriam Navas and I am a digital analyst and SEM/PPC specialist with over 9 years of experience. I have worked with a wide variety of clients, both in the B2B and B2C (ecommerce) sectors, managing campaigns on Google Ads, Meta Ads, and TikTok Ads. I also have experience in data reporting with Looker Studio and Google Sheets.
Last year, I completed a Master's degree in Big Data at the Complutense University, which has expanded my data management capabilities by incorporating analysis and prediction tools to generate insights from business sales data that help us feed advertising campaigns to improve results.
I specialize in:
✔ Management of advertising tools (Google Ads, Meta Ads, TikTok Ads)
✔ Digital Analytics (Google Analytics 4)
✔ Data Visualization (Looker Studio, Google Sheets)
✔ BigQuery
Since August 2020, I have been a Google Partner, and since October 2021, I have been a professor in various paid traffic master's programs, such as Kschool's master's in paid traffic and paid media strategies, teaching modules on digital analytics and Google Ads search.
And in case you want to know more about me, on LinkedIn I share content about SEM/PPC account management and business analytics. Here is the link 👇
If you are looking for someone to manage your advertising accounts and help you make data-driven decisions based on your business's generated data, count on me!
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km), Madrid (up to 40km)
Experience
- Eight & BobAnalysis of web traffic data for business decision-makingLUXURY GOODSDecember 2022 - Today (3 years and 6 months)Valencia, SpainDefinition of online advertising strategy and campaign management on Google Ads and Meta Ads.Analysis of data from website interactions, revenue, and purchases to establish behavioral patterns for business decision-making.Additionally, reports are generated in Tableau, Google Sheets, and Looker Studio for action tracking.We have incorporated a data mining strategy to predict sales and revenue behavior using Python and the libraries Pandas, Numpy, Seaborn, Matplotlib, and Scikit-learn.
- KschoolProfessor in the Master's Program for Paid Traffic and Paid Strategies ExpertEDUCATION AND E-LEARNINGNovember 2021 - July 2024 (2 years and 8 months)Madrid, SpainProfessor for the Google Ads and Google Analytics 4 modules for four editions.Average student rating: 9.
- No Cocino MásManagement of SEM/PPC campaigns on Google Ads and Facebook AdsE-COMMERCEApril 2020 - Today (6 years and 2 months)Definition and development of online advertising campaigns on Google Ads and Facebook Ads with the objective of improving conversion rates and increasing revenue. We started campaigns with a 1.5% conversion rate and within two months, I managed to bring the account to a 4% conversion rate, and within another two months, to 6%.
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Recommendations
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Education
- Master in Big Data and Data ScienceComplutense University of Madrid2023
- Postgraduate in Digital AnalyticsComplutense University of Madrid2019Curso de posgrado sobre analítica digital centrado en la plataforma de Google Analytics.
Certifications
- Google Shopping CertificationGoogle2023