Myriam Munoz

Freelance marketing consultant; e-commerce, I support SMEs and retail players in their offer structuring, performance monitoring, and digital projects.

With 13 years of experience in marketing, commerce, e-commerce, and category management, including several in team management and cross-functional project leadership.

I help companies to:

• Improve their commercial and retail performance.

• Frame and manage digital projects (website redesign, new features).

• Implement effective marketing tools, both digital and field-based.

• Coordinate internal teams and partners

• Structure or optimize their offer, range, and catalog.

My approach: pragmatic, structured, and results-oriented.

I transform complex challenges into clear, prioritized, and operational action plans for teams.

My main intervention formats:

• Marketing / E-commerce structuring diagnosis.

• Digital project management.

• Category management & offer performance

• Support for management & team / agency coordination.

What sets me apart:

• Dual digital & field marketing expertise.

• Solid retail, DIY, and B2B industry experience.

• Business, product, and customer vision.

• Strong structuring capability.

• Experience in web redesigns, international projects, and cross-functional management.

Key skills:

• Project management • Category management • Benchmarking • Web redesign (UX/UI, CMS) • CRM Analytics • KPI / ROI • Team management; agency coordination • WordPress • Prestashop • Figma • Google Analytics