Description

International Brand & Business Development professional with over 10 years of experience in Asia, combining luxury, finance, and digital marketing expertise. Holder of two Master’s degrees in International Business and Brand & Fashion Management. Trilingual in French, English, and Mandarin, with strong expertise in APAC–EU market development, luxury clientele (HNWI), and cross-cultural business strategy.

Languages

English
Native or bilingual
French
Native or bilingual
Chinese
Fluent
Korean
Basic

Workplace preferences

Remote only

Primarily works remotely

Tuteemi (Startup Edtech)
-Chargée marketing digital
April 2024 - September 2024 (5 months)
Taiwan
Stratégie digitale complète : Pilotage création de contenu multicanal (blog, newsletters, réseaux sociaux) Performance marketing : Campagnes SEO/SEA (Google Ads, Meta Ads) avec ROI tracking via Analytics nurturing prospects, community management LinkedIn/Instagram
Marketing Scheduling
Cabinet de Conseil Stratégique
-Assistante de direction
October 2023 - February 2024 (4 months)
Taiwan
Support CEO : Coordination projets stratégiques multi-clients internationaux, gestion agenda C-level Confidentialité : Traitement données sensibles (dossiers clients, infos financières) Interface trilingue : Communication FR/EN/CN avec partenaires France, Europe, Asie
Galeries Lafayette
-Chargée clientèle asiatique vip
March 2023 - September 2023 (6 months)
Paris, France
Clientèle premium : Gestion relation clientèle asiatique fortunée (Chine, Japon, Corée) en mandarin/anglais Conseil haut de gamme :Personal shopping luxe, résolution réclamations complexes avec diplomatie Fidélisation : Augmentation satisfaction et rétention clientèle internationale

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Master in Management
IÉSEG School of Management
2025
Master in Management
Master Management in International Business
IÉSEG
2025
Finance, statistics, negotiation, Crm, Omnichanel marketing, international marketing, international Human Resources, …

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Myriam Lee

Premium International Executive | Business · Cultu

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