Freelancer profile translated to English.

Description

Digital Media & Marketing Consultant | Expert in Paid Media, Digital Strategy & Product Management

💼 +6 years of experience | 🚀 Projects led for: Le Monde, Coca-Cola, Dyson, Orange, H&M, CNP Assurances, Seiko…

A digital marketing and data professional, I design and manage high-performing 360° media campaigns, at the intersection of strategy, media activation (paid), and data analysis. My approach combines technical expertise, strategic vision, and rigorous execution.

🎯 My key expertise:

• Media strategy & consulting: development of on & offline media plans, integrated recommendations, ad budget management, multi-team coordination (trading, creative, tech…)

• Cross-channel paid campaign management: Display, Social Ads (Meta, TikTok, Xandr, DV360, Amazon DSP…), TV, SEA

• Digital project & product management: interface redesign, roadmap, backlog, user stories, agile production monitoring, A/B testing, UX optimization

• Data analysis: KPIs, reporting, test plans, Google Analytics, Datorama…

🎓 Trained in Product Management (HETIC) & Data Analytics (INSEEC), I am also certified on the main market platforms: Meta, Google Ads, The Trade Desk…

👩‍💼 Some flagship projects:

• 🚀 +20k subscribers in 6 months via digital acquisition strategy for Le Monde

• 🎯 Campaign management for Coca-Cola (EURO 2021), Mercedes, Dyson, H&M

• 🏆 Won the CMN tender at Tradespotting

📍 Based in Île-de-France – available for freelance remote or on-site assignments.

💬 Let’s work together? I am available for assignments in media strategy, paid activation, data & product consulting, or digital experience redesign.

Industry field of expertise

Languages

French
Native or bilingual
Arabic
Fluent
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 40km), Lille (up to 50km)

TradeSpotting
Account Manager
DIGITAL AND IT
January 2025 - July 2025 (7 months)
Paris, France
Briefing and Q&A: actions, budget allocation, planning
Development and production of integrated online and offline strategic recommendations
Client relationship management
Coordination of different business teams (Trading, tech, trafficking etc..)
Development of complete media plans, with strategic recommendations
Monitoring and reporting of implemented campaigns
Planning stratégique Stratégie webmarketing Réseaux sociaux Stratégie de communication Display Ads
IPGMEDIABRANDS
Digital Expert
DIGITAL AND IT
January 2024 - December 2024 (1 year)
Paris, France
Clients: Dyson, Cnp Assurances, Weber, H&M, American Express

Development of media buying recommendations (actions, budget allocation, planning).
Implementation and optimization of Branding, Traffic, and Retail media campaigns.
Development of complete media plans, with strategic recommendations to
maximize campaign impact.
Invoicing and quote creation on Media Manager
Creation of trafficking sheets in compliance with client taxonomy
Monitoring and reporting of implemented campaigns (Weekly reporting & End-of-campaign analysis presented to the client).
Management of the ad budget according to campaigns and objectives
Planning stratégique Stratégie webmarketing Stratégie de communication Instagram Ads SEA Google Ads
Groupe Le Monde
Product Manager
PRESS AND MEDIA
January 2022 - November 2023 (1 year and 11 months)
Paris, France
Redesign of the Le Monde subscriber events website
Redesign of the subscription process (App subscribers and swg) and the Welcome Pack
Implementation of phone unsubscription
Populating the web & app roadmap Subscriber acquisition strategy (Newsletters,
Emailing, Social media, Display on Le Monde website)
Populating the product backlog & writing User stories
Sprint planning, progress, and retrospective
Writing test plans Monitoring & data analysis
Gestion de projet Analyse de données Rédaction web