Freelancer profile translated to English.

Description

Marketing, social media, and digital branding consultant for over 10 years, I support brands in structuring and deploying their digital strategy, from strategic thinking to operational activation.

I currently lead the digital development of brands in the beauty and cosmetics sector: I have grown a social community by +77% on LinkedIn and +77.31% on Instagram, while structuring a coherent brand strategy across all channels.

🎯 360° Digital Strategy & Management

→ Development and deployment of 360° digital strategies (SEO, social media, email marketing)

→ Market analysis and competitive intelligence

→ KPI monitoring and regular reporting

→ Growth and brand image-oriented strategic recommendations

🎨 Branding & Brand Identity

→ Development of digital branding strategy

→ Creation of brand guidelines and management of brand assets

→ Coordination with creative, product, and R&D teams

→ Structuring brand messages

📱 Social Media & Content Management

→ Management and growth of social networks (Instagram, LinkedIn, TikTok)

→ Creation of visual and written content

→ Engagement and e-reputation management

→ Design and management of newsletter and email marketing campaigns

🛒 E-commerce & Product Launch

→ Launch and optimization of e-commerce sites (Shopify)

→ Coordination of product launches with R&D and packaging monitoring

→ Customer experience management and after-sales support

→ Launch of 4 to 6 products per year with marketing & social media strategy

I have also managed teams (2 people + interns) and coordinated cross-functional projects for high-growth brands, both in France and internationally (USA, Italy, UK).

Tools mastered:Adobe Suite, WordPress, Canva, Mailchimp/Klaviyo, Google Analytics...

Languages: 🇬🇧 🇫🇷

Let's talk about your digital strategy. 💌

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Nice (up to 50km), Paris (up to 50km), Montpellier (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km)

Formulator Sample Shop Europe
MARKETING & OPERATIONS COORDINATOR
RAW MATERIALS INDUSTRY
March 2023 - November 2025 (2 years and 8 months)
Nice, France
FSS Europe | Social Media Strategy & Digital Branding – E-commerce B2B & B2C

FSS Europe is an e-commerce platform specializing in the distribution of cosmetic ingredients in B2B & B2C.

Definition and deployment of a social media and digital branding strategy to align positioning, digital communication, and performance.

• Structuring marketing strategies integrating social media, digital branding, and digital communication
• Designing multi-channel product launch strategies with strong social media activation
• E-commerce and UX optimization to improve conversion and digital performance
• Managing website redesigns aligned with social media strategy and digital branding
• Structuring digital branding: brand identity, messaging, digital communication consistency
• Deploying social media and content strategies to enhance engagement and visibility
• Media outreach and partnerships to support digital branding and awareness
• Analyzing social media KPIs and marketing performance for continuous optimization
B2B Marketing Strategy 360 Strategy Go-to-Market (GTM) Strategy Brand Strategy & Positioning Press Relations
Active Concepts LLC
COMMUNICATION & MARKETING OFFICER
RAW MATERIALS INDUSTRY
June 2021 - March 2023 (1 year and 9 months)
London, England, United Kingdom
Deployment and management of a global brand marketing plan, integrating social media, email marketing, and press relations to enhance international awareness.
Coordination of regional marketing teams to ensure consistency and local application of the global strategy.
Management and structuring of brand assets (guidelines, tone, visual identity, messaging frameworks) to ensure consistent communication.
Adaptation of brand strategy to target markets in collaboration with marketing and sales teams.
Management of product launches and brand evolutions.
Monitoring and analysis of KPIs to identify trends, opportunities, and areas for optimization, with reporting to management, marketing, and product teams.
Structuring and managing the social media and email marketing strategy.
🔹 Achieved 77% Growth in LinkedIn Follower Base

🔹Achieved 77.31% Growth in Instagram Follower Base
Supervision of digital marketing materials and updating the WordPress site.
Social Media Strategist Social Media Marketing Communication Strategy Web Copywriting Copywriting
EA Pharma
JUNIOR PRODUCT MANAGER
PHARMACEUTICALS INDUSTRY
December 2019 - June 2020 (6 months)
Mougins, France
EA Pharma | Food Supplements, Cosmetics & Medical Devices

A group specializing in the development and marketing of food supplements, sports nutrition, cosmetics, medical devices, and pharmaceuticals, resulting from a joint venture between several renowned pharmaceutical laboratories.

Cross-functional coordination with sales, purchasing, and design teams to manage the development of new formulas and product line reformulations, in liaison with partner laboratories.
Contribution to the development of marketing and communication plans, including the implementation of PR and e-PR strategies and coordination of press agencies.
Identification and activation of strategic partnerships and influencer collaborations to enhance online visibility and awareness.
Structuring and management of the sports division's social media strategy, with performance analysis, monthly reporting, and continuous optimization.
Competitive intelligence and analysis of digital trends to adapt content strategy and maximize engagement.
Project Management Marketing & Communication Plan Design Press Strategy Social Media Strategy Strategic Watch