Myriam Bornerand

I support the Albéa company in the organization of all of their trade shows in France and abroad (around twenty per year), as well as in the organization of their internal events (conventions, seminars, parties).

Management of all global event activities, covering approximately 70 projects: trade shows, User Groups, customer events.

Organization of GE's participation in CIGRE 2016 Paris (the most important customer event in this industry) which generated €85 million in leads. Budget managed €600K. Optimization of our presence by combining a stand, a 500 m² Hospitality Suite, the holding of 9 strategic customer events (technical seminars / product launches) which generated 224 customer meetings, 800 participants at our events, 1600 visitors on the stand.

Use of Salesforce CRM during the implementation of events: invitations and interactions with our customers via emarketing campaigns. Result: involvement of the sales force upstream of the event, real-time monitoring, a unique tool, a history of post-event data.

Management of project reviews, from the definition of the offer to on-site assembly, guaranteeing the commitment of cross-business stakeholders, essential to the success of the event.

Development and management of the budget and the Event Plan, by setting up a “classification” process for projects, in order to optimize our participation in events.

Planning, design, coordination and execution of strategic events at the Executive level in France and internationally.

Listening to the client, understanding the needs, analysis and informed advice.

Management of service providers in order to optimize costs and resources.

Team management

Reporting and KPIs

Key achievements: organization of the President's Annual Convention (300 top managers, budget €500K) and a strategic customer event (80 VIP customers and spouses, budget €300K), both events having recorded a satisfaction rate of more than 88%.