Freelancer profile translated to English.

Description

Hello, I am an expert in marketing and communication with over 15 years of experience in creating and implementing effective marketing strategies for companies in various sectors (Luxury, Tech, CSR).

I have a strong background in various marketing channels, including brand strategy, content creation, SEO/SEA techniques, and digital marketing to improve online visibility.

I use data analysis and tools like Hubspot or Google Analytics to track campaign performance and make adjustments accordingly.

I am passionate about technology and emerging trends in digital marketing and enjoy working with companies to help them reach their full potential.

Languages

French
Native or bilingual
English
Native or bilingual
German
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Van Cleef & Arpels
Digital Project Management
LUXURY GOODS
March 2023 - Today (3 years and 5 months)
Paris, France
Development of websites and mobile applications in international markets. Project and technical team management (internal and agencies). Analysis of project & client data to support business teams.
Management of cross-functional projects within a matrix organization with the implementation of framing, governance, and project analysis tools
Writing, orchestration, and management of editorial content for a new website:
- Coordination of all project stakeholders
- Framing of content sources
- Implementation of a new CMS
- Backend and frontend technical project management
- Steering and development of mobile applications
- Deployment of a solution for collecting (data capture), integrating, and exploiting customer data in Salesforce in compliance with data processing rules (GDPR, CPRA, ...)
- Launch of a new website with 360 management of all stages: design, user stories, content, testing
- Implementation of systematic analysis of digital initiative data and performance: definition of metrics, creation of dashboards, and recommendations to business teams
- Management of calls for tender and supervision of external providers
Gestion de projet Marketing de contenu Création site internet Application Mobile Salesforce
Volunteer Vision
Chief Marketing & Customer Officer
SOFTWARE PUBLISHING
February 2020 - December 2022 (2 years and 11 months)
Munich, Germany
Scaled the B2B SaaS platform for CSR & DE&I mentoring by developing impactful marketing campaigns, optimizing customer experience delivery and expanding client acquisition in new European markets.
▪ Created the brand ecosystem and editorial communication content to engage customers (e.g. Relaunch Website & SEO optimization, Thought leadership, Webinars, Product decks, Events)
▪ Worked with Sales team to create personalized communication, user journey and product features to target key client segments (Results: AOV up 60%, Advocacy rate up 200%, Churn down by 90%)
▪ Identified buying personas, developed pricing structure, market segmentation and product value proposition to support sales expansion in Europe (DACH, UK, France, Spain)
▪ Implemented new lead flow from prospect search (e.g. LinkedIn Navigator) to MQL/SQL qualification with matching marketing content (paid social, newsletter, whitepaper)
▪ Developed metrics & KPIs for measuring customer growth and expansion through marketing campaigns and solution selling
IGGAAK
Chief Marketing Officer (Freelance)
ENVIRONMENTAL
January 2023 - February 2023 (1 month)
Paris, France
Redesigning the branding, website and social media platforms of the climate financial services consulting firm and analysing the competitive market