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Myriam A.MA

Myriam A.

CRM Lifecycle Consultant | Customer.io & Klaviyo

€600/day
Portimão, PT
8-15 years
Customer Loyalty/ Retention
Marketing Automation
Customer Relationship Management (CRM)
Lifecycle Marketing
CRM Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Myriam

Ghosting hurts. I stop it.
12 years designing CRM, lifecycle, and loyalty strategies for SaaS, subscription, and e-commerce companies. My obsession: multi-channel customer journeys (email, push, SMS, in-app) that truly move LTV, retention, and revenue.
And I also build the tools that run my programs. Dashboards, audit prototypes, custom apps. Without waiting for the tech team's sprints. One brain, zero handoffs.

Recent results:

- B2B SaaS lifecycle program: +34% retention, +28% trial-to-paid conversion in 6 months.
- Subscription platform: $235K recovered via a re-engagement program rebuilt from segmentation.
- Rewards app: +81% engagement via behavioral triggers and personalization.
- Toyga Media: +40% LTV via a complete email/SMS/push lifecycle overhaul.

Expertise:

- CRM and lifecycle strategy
- CRM architecture (flows, triggers, segmentation) on Klaviyo, Customer.io, and other ESPs.
- Activation, retention, and churn reduction
- Email, push, in-app, multi-channel
- Behavioral personalization
- Analytics, A/B testing, Mixpanel
- Building operational tools (Lovable, Supabase, Claude Code)
- Migration and overhaul of Customer.io, Klaviyo, and other ESPs: segmentation, triggers, workflows.
- Specialty: CRM clean-up. CRM database audits, data cleaning, segmentation redesign, removal of obsolete flows

I work in French and English. EU citizen, based in Portugal. Available remotely anywhere.
If your retention is leaking, if your users are dropping off, if your LTV isn't climbing as it should: that's what I fix.
Digital and IT Services
E-commerce
Software Publishing
Consulting and Audits
Health and Wellness

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Hebrew

    Fluent

  • Portuguese

    Conversational

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Independant
    LIFECYCLE MARKETING CONSULTANT | CRM AUTOMATION, RETENTION & LEAD GENERATION
    January 2018 - Today (8 years and 7 months)
    Helping businesses scale revenue through automation, retention, and optimizing
    existing conversion & retention campaigns.
    • Designed and executed multi-channel marketing campaigns, boosting engagement and retention.
    • Developed CRM automation workflows that streamlined customer journeys and improved efficiency.
    • Implemented segmentation and A/B testing strategies, optimising campaign performance and conversion rates.
    • Led campaigns generating over €500K in additional revenue through strategic automation and targeted email sequences.
    • Advised startups and enterprises on customer lifecycle strategies, improving lifetime value and minimizing churn.
    Email Marketing Lifecycle Customer Segmentation and Analysis User Segmentation Customer Relationship Management
  • TOYGA MEDIA LTD
    HEAD OF CRM & EMAIL MARKETING
    January 2014 - January 2017 (3 years)
    Increased customer retention through personalized email, SMS, and push notification campaigns, boosting LTV by 40%. Designed automated email sequences, leading to a €2M+ annual revenue increase. Developed advanced data analytics and reporting to optimise marketing spend and customer engagement.
    Segmentation A/B Testing
  • EARLY CAREER
    IN MARKETING & CRM
    January 2010 - January 2015 (5 years)
    I developed CRM strategies and customer segmentation that helped brands connect better with their customers, leading to more engagement and better retention. Ran email campaigns that focused on personalization, fine-tuning the customer journey and pushing up conversion rates. I worked on both acquisition and retention programs, using data to streamline CRM workflows and automate key tasks.
    • Focused on connecting with customers through email, SMS, and push notifications, making sure our messaging was on point and kept them engaged. Worked closely with sales, product, and customer success teams to align on strategies, ensuring we were sending the right message to the right person at the right time.

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Education

  • Rouen University
    2014
  • ENGLISH LANGUAGE STUDIES
    Harrogate Academic School of Languages
    2009
    ENGLISH LANGUAGE STUDIES

Certifications

Skill set

Customer.io
Braze
Klaviyo
Mixpanel
Looker Studio
Mailchimp
Zapier
Make.com
Segmentation
A/B Testing
Hubspot
Google Analytics
Marketing Analytics
Customer Segmentation and Analysis
KPIs and Metric Definition and Monitoring
User Segmentation
CRM
Relationship Marketing
Marketing Automation
Email Marketing
Emailing
Loyalty
Customer Loyalty
Churn Reduction
Customer Journey
Customer Lifecycle Management
Customer Journey
Customer Journey Mapping
Customer Onboarding
Lead Nurturing
Push Notification
Deliverability
Subscription
Software as a Service (SaaS)
B2B Marketing
Brevo
ActiveCampaign
Customer Relationship Management
n8n
Artificial Intelligence
AI Agents
Customer Lifetime Value
Notion

Categories