Myriam Allel

Commercial development with beauty, luxury, and lifestyle brands seeking to accelerate their retail performance in France. Deployment of in-store sales promotions within Sephora, Nocibé, department stores, and partner networks. Field representation of brands: sales, product demonstration, customer loyalty, and in-store experience improvement. Implementation of merchandising strategies and optimization of product visibility on counters and retail spaces. Training of store managers, managers, and sales teams on products, sales techniques, and brand standards. Monitoring of commercial performance: sales analysis, field reporting, and strategic recommendations to partner brands. Operational coordination of field activations across several cities in France.

Directly reporting to the IT department, I am responsible for:

• Cross-functional project management and coordination: Supporting project managers in IT areas (finance, omnichannel, cybersecurity, and data). Providing reports and analyses to support strategic decision-making for maintaining customer satisfaction. Controlling budgets, deadlines, and performance indicators. Implementing standards, processes, and tools for effective project governance (workload planning, information meetings, Jira schedule tracking).

• Application and tool management (Salesforce and CEGID): Resolving issues related to user accounts and stores. Creating and managing user accounts and new stores. Ensuring the smooth operation and continuous improvement of internal systems.

Directly reporting to the department store manager, I am responsible for: Ranked 2nd best salesperson for the brand in the Paris department store network. Continuous training of the sales team. Welcoming, advising, and building loyalty with a luxury clientele. Promotions, checkout, after-sales service, sales. Management of visual merchandising, window displays, and stock. Handling disputes/disagreements and after-sales issues.