Myriam Akl

Client: Maison Francis Kurkdjian / Since Nov 2021 / Management of the transition & implementation of the retail design, VM & Architecture department / Steering of the image, creation and optimization of the concept; rollout of 450 POS and over 700 animation applications; creation of the TR concept and creation and implementation of the new VM. Client: Louis XIII (creation of the DROP product and its 360), Rémy Martin (global retail concept), Maison Crivelli (global retail concept), Sulwhasoo (global retail concept), Dior (creative research for perfume murals at selective retailers), Maison Valmont (flagship BM & Samaritaine), Make up for ever (global concept research), Residential VIP. Mission: Stories design (Weleda Flagship, Auchan Vietnam, Les caves particulières, Termes marins St Malo, UNDIZ, Elior Eiffel Tower tender) Mission: Dragon Rouge (Hermès sneakers Activation, PSG Flagship) skills=[]

Reporting: France Management / Europe & Global Merchandising Management

• Creation (marketing plan animation and point-of-sale design, over 300 communications)

• Adaptation of Dior's central graphic charters, Foresight (projective and benchmark)

• Rollout of 90% of the network (site negotiation, specifications, and quotes)

• Budget management (capex and opex) and reporting.

• Management (project team of 10 resources and transversal company management), skills=[]

Reporting: Creative Direction

• Various prospecting; Repetto - Yusai - Diptyque - Capsum - Madura

• Strategic positioning & Benchmark/ Brand identity creation/ Categorical approach

• Client portfolio management / Budget monitoring and deliverable control / implementation of preliminary and detailed architectural studies

• Management of a multidisciplinary team of 10 people: Hermès Parfums – Nuxe – Millet - Clarins- Kickers- Garnazelle - Herborist - Shanghai Vive – Eudora - Evian Spa – Martell - Sheme

◦ - Mamonde - By Terry - Centdegres Headquarters (2000m²) – Hera - Westminster Spa - Carita Maison de Beauté, skills=[]