Mylène Legroux

At Beauté Privée, I supported theevolution of the brand identitythrough the design ofcampaigns**, **creative concepts**, and **visual experiencesaimed at supportingbranding, acquisition, and loyalty objectives.

My role involvedimagining and deploying creative territoriesthat were consistent across all brand touchpoints: website, app, CRM, social media, influencer campaigns, sales promotions, events, and brand activations. I was involved from creative ideation to deliverable production, including art direction forphotoshoots**, **set design, image retouching, and content creation.

Notably, I led several key projects such as creating an image bank powered by artificial intelligence, art directing brand awareness campaigns, brand collaborations, and redesigning Paid Media creatives. Appointed **Creative Lead for Paid Media**, I also supported teams in optimizing and ensuring the consistency of advertising content.

In a logic of continuous innovation, I contributed to the development of visual asset libraries and the integration ofgenerative AIinto creative processes to accelerate production while maintaining a high level of visual quality.

Key skills: Art Direction • Brand & Storytelling • Creative Concepts • 360° Campaigns • Paid Media • Generative AI • Photo Production • Set Design • Social Media • E-commerce • CRM • Project Management

At Showroomprivé, I contributed to the creation ofvisual campaignsaimed at showcasing hundreds of e-commerce sales across various sectors: beauty, fashion, home, luxury, and lifestyle.

From commercial brief analysis to asset delivery, I was **responsible for designing visual universes**, creating key visuals, and their adaptations across all digital platforms. I also ensured the validation of content provided by partner brands to guarantee its quality and consistency with the group's standards.

Following the redesign of Showroomprivé's visual identity, I was appointed **Visual Lead for Graphic Production**. In this role, I participated in the creation and **deployment of creative guidelines**, supported their adoption by the teams, and ensured their proper application within the group.

Concurrently, I **coordinated between the creative, e-merchandising, and sales teams, while also participating in the organization of graphic production and priority management**. Curious about new creative practices, I also contributed to the integration of artificial intelligence into certain visual creation processes.

Key skills: Art Direction • E-commerce • Graphic Production • Brand Guidelines • Visual Merchandising • Campaign Creation • Photomontage • Generative AI • Project Management • Team Coordination

Founder and director of Studio Pipelettes,a 360° communication agency, I spent 4 years supporting brands in the beauty, luxury, lifestyle, fragrance, food, and retail sectors in building their image and communication strategies.

I managed all agency activities: art direction, branding, digital communication, content creation, visual production, and strategic consulting. Notably, I worked with clients such asElizabeth Arden, Olivier Cresp, Akro, Polo Ralph Lauren, Omaïdo, Burger King, and Jacquet Brossard.

As head of the creative department, I supervised a team of 5 employees and **oversaw projects from conception to deployment**. I was involved in creating visual identities and brand platforms, as well as communication campaigns, digital strategies, web experiences, social media content, packaging, and photo and video productions.

This experience allowed me to support brands at different stages of their development: launch, repositioning, rebranding, awareness building, or growth support.

In parallel with creative direction, I managed the operational aspects of the agency: client relations, budget management, resource planning, team coordination, bid responses, and project profitability tracking.

This entrepreneurial adventure profoundly shaped my approach to art direction: with a particular focus on brand consistency, user experience, and the business objectives behind each creation.

Key skills:

Art Direction • Branding • Visual Identity • Storytelling • UX/UI Design • Web Design • Social Media • Content Strategy • Packaging • Photo & Video Production • 360° Campaigns • Personal Branding • Project Management • Team Management