Mylene H.

Alongside my offshore racing activities, I support KD Immobilier in the development of their hotel and restaurant websites, by managing their digital strategy and brand image. Through my agency WAVY SAS, I am involved in the creation and optimization of websites, the definition of visual identities, and the structuring of the user experience. My role is to enhance unique places by building coherent, elegant, and high-performing brand universes, capable of translating the on-site experience into a digital experience. I also support teams on visibility, content, and marketing strategy issues, with a tailor-made approach adapted to the codes of high-end hospitality.

Crafting stories offshore 🌊

For several years, I have been building and managing communication strategies at the heart of the demanding world of offshore racing and maritime innovation.

Today, as Head of Communications at MerConcept, the company founded by François Gabart, I define and deploy global communication at the intersection of sporting performance, technological innovation, and sustainability issues. My role is to structure strong narratives, promote projects, and support teams in making their commitments visible, particularly around maritime decarbonization.

In parallel, as Content Manager for the SVR-Lazartigue trimaran, I design and oversee the production of onboard and onshore content. This involves capturing the intensity of the open sea, telling the human stories behind the performance, and creating engaging experiences for partners, the media, and the general public.

I also contribute to the development of UpWind by MerConcept, an initiative dedicated to diversity and inclusion in offshore racing. I manage the marketing and communication aspects, with the ambition of creating new narratives and sustainably transforming the sector's perceptions.

Before that, my experience at North Sails France allowed me to develop solid expertise in marketing, branding, and brand activation in an international and technical environment.

Through all these experiences, I have developed a demanding strategic and editorial approach, focused on impact, brand consistency, and the creation of high-value content. My goal: to connect performance, innovation, and engagement to promote meaningful projects.

Social networks, branding, strategy, communication campaign, print, web, events