Press officer for over 20 years, I support brands in developing their media visibility and digital presence, in B2C and B2B.
Specializing in press relations and digital communication, I work on strategies integrating traditional press, online media, and social networks, having worked in agencies as well as freelance.
I have worked in very diverse sectors — food, beauty, children, automotive & motorcycle, high-tech, young designers, art & decoration… — on product and corporate topics. This diversity allows me to adopt a strategic, creative, and operational approach to media relations.
In addition to PR, I design and manage digital strategies, particularly on Instagram: creation of dedicated content, community management, influencer relations, and tailor-made campaigns.
My unconventional background includes an editorial and creative dimension:
- author (4 books on the tattoo world translated into 4 languages, + 50,000 copies sold worldwide),
- production and event management for the artistic project The Tattoorialist,
- hosting and editing of the podcast La Voix de l’Encre, dedicated to the tattoo world.
I am also trained in proofreading and rewriting for publishing and press.
Three fun facts about me:
- I am the spiritual granddaughter of Maître Capello,
- I lived in Venice for a year,
- My favorite pastime: wandering through museums.