Mylene D.

It is essential to understand and assimilate information in order to represent it in a simplified way for the reader. A diagram and/or a drawing can sometimes be much more impactful than words. This was the case for this very interesting assignment: choosing the right format, the right reading direction, the right iconography... A complete job for a graphic designer! And for complete future autonomy, the document was adapted into a PowerPoint format.

Adaptation of the client's new graphic identity for the creation of a B2B advertising insert in a professional publication.

"This kit, consisting of 2 roll-ups, should further highlight our resolutely humanistic values and our taste for innovation, in short, what makes us different from other companies. By joining Rijk Zwaan, they (our future employees) are taking a bold gamble to revolutionize life, reinvent our profession, and above all, thrive professionally."

The objective set by Rijk Zwaan for these two roll-ups was to capture the attention of students at career fairs and exhibitions, engage them, and make them want to visit the Rijk Zwaan booth to chat and discuss.

This "out of the box" creation was a pleasure; it's so easy to engage when you're the first seed company to send lettuce into space and a variety of arugula to Mars for experimentation ;-)

Thank you Rijk Zwaan

Visuals at: https://www.ateliervauban.com/single-post/2018/04/13/rijk-zwaan-voit-loin-et-veut-être-vu-de-loin