Freelancer profile translated to English.
Back to original languageAbout Mylène
Hello everyone,
As a Marketing Automation and CRM Consultant, I help e-commerce businesses and SMEs to make the most of their customer base through automated email scenarios and effective CRM journeys.
Many companies send newsletters but don't leverage the full potential of automated scenarios. However, well-thought-out journeys can generate a significant portion of revenue.
My goal is simple: transform your contact list into a real growth lever.
Specifically, I design and optimize:
- Welcome sequences
- Abandoned cart reminders
- Loyalty and repurchase scenarios
- CRM segmentation and optimization
My approach is performance and customer experience oriented: implementing useful, relevant, and profitable automations.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- PoulaillonE-COMMERCE & WEBMARKETING MANAGERAGRICULTUREAugust 2020 - March 2026 (5 years and 7 months)Wittelsheim, France
- Redesign of the Poulaillon.fr website with Wordpress (benchmark, wireframe, mockup, digital strategy)
- Creation of emails (HTML/CSS, Sendinblue, Mailchimp, Indesign)
- Implementation of email automation (cart abandonment, satisfaction, welcome series)
- Setup of Google Ads & Social Ads campaigns
- Monitoring of various KPIs and implementation of monthly reporting
- Implementation of an internal linking strategy and netlinking
- Writing web-optimized articles
- Writing product descriptions
- Development of SEO strategies (on-page, off-page, technical)
- Keyword research
- Website usability improvement
- Optimization of the customer journey
- Monitoring and optimization of implemented campaigns
- Creation of banners and pop-ups
- Content optimization
- Implementation of commercial actions (promotions)
- Setup of tracking tools (Google Analytics, Google Tag Manager, Search Console)
- Competitive intelligence
- Basic use of Photoshop
- Customer relationship management (calls, complaints, ...)
- Supervision and coaching of apprentices in webmarketing
- ROI ConnexionGROWTH HACKERDIGITAL AND ITJanuary 2020 - July 2020 (6 months)Colmar, France
- Project management for the creation of a merchant website (Prestashop)
- Redesign of the Kolaïs agency website (Wordpress)
- Creation of 2 showcase websites (Wordpress)
- Creation of a showcase website with Webflow
- Implementation of strategies and recommendations to improve the usability of several websites
- Development and implementation of SEO strategies for client websites and the agency's websites
- Monitoring and optimization of implemented SEO actions
- Creation of communication materials (menu, business card, ...)
- Setup and optimization of Google and Facebook Ads advertising campaigns
- Creation of newsletters for B2B (Sendinblue)
- Implementation of B2B email automation strategies
- Creation of Wireframes and Mockups
- Creation of landing pages
- Writing of optimized product descriptions and articles
- Customer needs analysis
- Support and follow-up of B2B clients
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Education
- MASTER IN E-COMMERCE AND LANGUAGESUniversity of Franche-Comté2020MASTER E-COMMERCE ET LANGUES
- BACHELOR'S DEGREE IN APPLIED FOREIGN LANGUAGESUniversity of Haute-Alsace2018LICENCE EN LANGUES ETRANGÈRES APPLIQUÉES