Freelancer profile translated to English.
Back to original languageAbout Mylène
Specializing in the implementation of CRM projects, I support companies in each step of their CRM integration. In addition to migrations and configurations, I also conduct benchmarks and market research to help my clients choose the CRM that best suits their needs and strategic objectives.
I offer:
- **Benchmarking and market research**: In-depth analysis of CRM options for a precise and tailored recommendation.
- Strategic thinkingaround your CRM project and alignment of teams.
- **CRM Migration**: Smooth management of the transition to a new tool, minimizing operational interruptions.
- **Configuration and customization**: Complete configuration, taking into account business specificities to optimize performance.
- **Writing technical specifications**: Precise documents for development teams for optimal implementation.
- **Team training**: Supporting your teams in using the CRM
My expertise allows companies to fully benefit from their CRM and evolve it according to their growth ambitions.
The CRMs at the heart of my expertise:
- Hubspot
- Notion (and yes, it can also serve as your CRM!)
- Other CRM or marketing automation tools:
Specific Sales: Pipedrive mainly for managing sales pipelines.
But also Plezi, Brevo, Splio, Carts Guru, for cases more specific to Marketing
English
Fluent
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- LinxoCRM Manager and Digital Marketing ManagerTECHMay 2021 - Today (5 years and 1 month)Aix-en-Provence, France
- Management of Hubspot CRM (previously Salesforce)
- Alignment of processes between the different teams in contact with customers and prospects:acquisition, sales, contracting, customer onboarding, follow-up and nurturing, invoicing and reminders, support and ticketing) with the Revops methodology.- **Complete administration of the tool**: access management, process optimization, field configuration, database cleaning, database segmentation, creation of automations and integration of third-party tools.- **Knowledge of customers and prospects**: analysis of customer data provides insights on the marketing side but not only.- Creation of dashboards for teamsfor marketing, sales, management control and operations allows to analyze data with regard to business needs.- **Supporting teams in the daily use of the tool**: support and training.- Management of the migration between Salesforce and Hubspot.- Other marketing missions:
- Management of emailing marketing campaigns on Hubspot (B2B) and Braze (B2C).- Product Marketing for Linxo Connect's Data offer.- Participation in the lead generation strategy in collaboration with the Growth Manager: paid campaigns and partnerships. - Carts GuruMarketing Consultant - CRME-COMMERCEMarch 2020 - September 2020 (7 months)Barcelone, SpainCarts Guru is a Multichannel Marketing Automation solution allowing e-merchants to develop their turnover by addressing the right people, at the right time via the right channel. We support our clients in setting up ROIST campaigns.Some examples of campaigns that are best practices:- Cart abandonment recovery- Customer re-engagement- Post purchase with Up-sell- Loyalty programMy mission is to grow Carts Guru's client portfolio and support our clients in setting up an effective marketing automation strategy!
- Marcel.cabB2B Marketing ManagerTRANSPORTATIONNovember 2016 - December 2019 (3 years and 1 month)Paris, France- Monitor the allocated budget and the KPI’S of the campaigns- Set up and coordinate B2B projects: optimization of site and application journeys, launch of the customer loyalty program, onboarding of new customers- Set up and coordinate marketing campaigns: acquisition, CRM, product, social networks, customer service and press relations- Creation of performance reports for customers and support for sales on strategic meetings (Data visualization).- Setting up B2B partnerships and integration into Maas Mobility applications (ex: RATP)- Monitor product marketing on the mobile application and the Marcel website: UX journey, landing page, new application, new website- Brief the Design team
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Education
- UX Designer PathOpenclassroomsLe parcours de formation comprend: - L'animation d'ateliers de design thinking - La recherche utilisateurs - Les différentes méthodologies de design - La psychologie du design - La création de prototypes et d'interfaces cliquables - La gestion de projets
- Operational Marketing and CRMINSEEC Paris2014
Certifications
- HubspotHubspot
- Digital Marketing FundamentalsGoogle - authentication code: EGV ZHM FGH2020