Freelancer profile translated to English.

Description

Your website shouldn't just look good, it should perform.

Many companies waste time and miss opportunities with websites that are too slow to update, poorly optimized for conversion, or visually outdated. As a Senior Web Designer, I know that aesthetics without performance don't serve your business.

With 7 years of experience in Art Direction and Digital Design (Monoprix, Oui.SNCF), I now combine my creative eye with the power of No-code and AI.

I create Framer websites for you that are:

High-end: A strong visual identity that respects your brand image.
Optimized: A focus on UX/UI and SEO to turn your visitors into customers.
Autonomous: Thanks to No-code, you regain control of your content without depending on a developer.

Why entrust me with your project?

Senior Expertise: 7 years managing digital creation for retail and travel leaders (Monoprix, SNCF).
Performance Culture: Specialist in A/B testing and conversion rate optimization (CRM & Media).
Technical Mastery: Graduate of the Product Builder bootcamp from Cube school (Framer, Make, Airtable, Bubble, AI).
Agile Methodology: A transparent, fast, and results-oriented work process.

Ready to boost your online presence with a website that truly represents you?

📩 Contact me to discuss your project.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Monoprix
Web Designer & Digital Art Director
RETAIL (LARGE RETAILERS)
October 2020 - July 2025 (4 years and 9 months)
Clichy, France
Within the creative department, I managed the visual identity of the digital ecosystem, placing conversion at the heart of my approach.

Campaigns & Media Adaptations: Graphic design and adaptation of promotional offers and new collections (app visuals, display kits, stories, and animated videos).

Optimization via A/B Testing: Close collaboration with Media teams to conduct A/B tests on advertising materials, enabling the identification and deployment of the most effective visuals.
CRM & Emailing Strategy: Creation and redesign of complex newsletters on Dartagnan in collaboration with cross-functional teams, with the implementation of A/B tests to maximize open and click-through rates.

Process Optimization & Technical Agility:
- UI Design on Figma: Creation of high-fidelity mockups for collection launches and contests, in close collaboration with HTML integrators.
- Monoprix.fr Website Management: Autonomous programming and scheduling of visuals (banners, inserts), ensuring maximum responsiveness for campaign launches.
- Workflow Improvement: Complete redesign of brief documents ("brief to delivery") to optimize operational processes and streamline communication with cross-functional teams.

Art Direction & Storyboarding: Conception of shooting concepts and management of service providers for the creation of engaging content.
Dartagnan Newsletters Figma Adobe Photoshop Adobe Illustrator
OUI.sncf
Web Designer
TRAVEL AND TOURISM
October 2018 - September 2020 (1 year and 11 months)
Puteaux, France
Large-scale interface adaptations: Graphic design of promotional offers (Home pages, apps, display kits) for 14 European websites, ensuring international visual consistency.
Content Industrialization: Creation and optimization of newsletters on Dartagnan, with a focus on production efficiency and adherence to graphic guidelines.
Iconography Research & Retouching: Selection and processing of visuals to maximize emotional impact and campaign conversion.
Dartagnan Newsletters Landing page Adobe Photoshop Adobe Illustrator
Association Parme
Communications Officer & Wordpress Webmaster
CIVIC AND SOCIAL ORGANIZATIONS
October 2017 - September 2018 (11 months)
Saint-Denis, France
Website Technical Management: Administration and regular updating of the website via the Wordpress CMS, ensuring the reliability of online information.
Print & Digital Content Strategy: Creation of various communication materials, including the internal and external newsletter, to foster a resident community.
Partnerships & Monitoring: Management of B2B relationships and active monitoring of social media to optimize brand visibility.
CMS Integration Showcase website Wordpress Adobe InDesign Communication Strategy