Freelancer profile translated to English.
Back to original languageAbout Mustapha
WordPress Developer | E-commerce | Elementor Pro | Divi Supreme | Showcase Website | WordPress Site | Site Redesign | E-commerce
I'm Mustapha, a WordPress expert specializing in creation, redesign, and SEO optimization with over 10 years of experience. I help businesses and tradespeople achieve a fast, secure, responsive website that is designed to convert their visitors into customers.
WHY CHOOSE ME FOR YOUR WORDPRESS PROJECT?
QA Rigor: Coming from software testing, I deliver bug-free, stable, and high-performing sites.
Speed & Performance: Core Web Vitals optimization for a smooth experience.
Design with Elementor Pro: Custom, modern, and 100% responsive interfaces.
Native SEO: Clean structure from the start to maximize your Google visibility.
Support: You remain in control of your site; I train you on its use.
Transparency: Step-by-step follow-up, from brief to launch.
MY WORDPRESS & E-COMMERCE SERVICES / CONSTRUCTION & REDESIGN
Showcase Website: Present your business with elegance and clarity.
E-commerce Store: Sell online with the power of WooCommerce.
Technical & Graphic Redesign: Modernize your image and boost your performance.
Landing Pages: High-impact sales pages created with Elementor Pro.
OPTIMIZATION & VISIBILITY
Speed Boost: Script cleanup, caching, and image optimization.
On-site SEO: Clean markup, content structure, and internal linking.
Local SEO: Optimization to attract local customers.
Maintenance & Security: Regular backups and protection against malware.
NEED A WEBSITE THAT FINALLY WORKS FOR YOU? Delegate the technical aspects, focus on your business. Let's discuss your project today!
French
Native or bilingual
Arabic
Conversational
English
Conversational
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Lille (up to 50km), Marseille (up to 50km), Lyon (up to 50km)
Experience
- KAWKAB – LANDING PAGE OPTIMISÉEHigh-Converting Sales Page DesignAugust 2025 - September 2025 (1 month)Kawkab needed a strong online presence to launch its offer. The objective was to create a Landing Page capable of capturing qualified leads while providing a smooth user experience. The challenge was to condense a strong value proposition into a clean, ultra-fast, and perfectly mobile-conversion-optimized design.ROLE AND CONTRIBUTIONSAs a WordPress Developer, I orchestrated the technical and graphic creation of the page, focusing on efficiency and performance.
- Design with Elementor Pro: Creation of a custom, modern design, structured to naturally guide the user towards the call to action (CTA).
- Copywriting & Hierarchy: Strategic organization of information to maximize offer retention and understanding from the first few seconds.
- Loading Speed: Advanced optimization of resources and images to ensure instant display, a critical factor for reducing bounce rates.
- QA Rigor & Testing: Meticulous verification of form responsiveness and display across all browsers and mobile devices.
- Technical SEO: Implementation of a clean semantic structure to favor future indexing and visibility.
- Tracking & Analytics: Integration of tracking tools to measure real-time performance and conversion rates.
RESULTSA professional Landing Page delivered in record time, offering robust and credible sales support. The site ensures smooth navigation that builds prospect confidence and boosts contact generation.📆 Delivery Time: 2 weeks🔗 kawkab.ac - KAINF (LILLE) – RESTAURATION & COMMANDE EN LIGNECreation of a Click & Collect E-commerce Site for a Specialized RestaurantJune 2024 - July 2024 (1 month)Lille, FranceKainf is a Lille-based restaurant offering modern African cuisine. With growing demand, the restaurant needed to digitize its order taking to reduce waiting times at the counter and eliminate high commissions from third-party delivery platforms. The goal was to create an intuitive, fast, and fully autonomous online ordering platform.ROLE AND CONTRIBUTIONSAs a WordPress Developer, I designed a robust solution based on the WooCommerce ecosystem to transform the showcase website into a true sales tool.
- Custom Development: Use of Elementor Pro to create a modern, unique, and fully responsive (Mobile First) interface.
- E-commerce Architecture: Advanced WooCommerce configuration (managing add-ons, pickup slots, order notifications).
- Performance Optimization: Code cleanup and resource optimization to ensure instant loading, crucial for mobile conversion.
- QA Rigor & Testing: Leveraging my Software Testing expertise, I secured every step of the checkout process (cart, payment, confirmation) to ensure zero technical abandonment.
- Local SEO & Strategy: Semantic optimization to position the restaurant for strategic keywords in Lille.
- Maintenance & Security: Implementation of a backup protocol and customer data protection.
RESULTSA direct ordering platform operational in 3 weeks, allowing the restaurant to bypass delivery giant commissions and retain its local customer base.📆 Delivery Time: 3 weeks🔗 kainf.fr - MEN IN BAT (PARIS) – VITRINE RÉNOVATION & BTPRedesign and Deployment of a Premium Showcase Website for Construction ExpertsFebruary 2024 - March 2024 (1 month)Paris, FranceMen In Bat is a company specializing in renovation and finishing work. The previous website no longer showcased their technical expertise or the diversity of projects completed. The goal was to design a modern, reassuring, and professional site to capture larger projects and establish the company's credibility with both individuals and professionals.ROLE AND CONTRIBUTIONSAs a WordPress Developer, I transformed the brand's digital image by creating a robust showcase, designed for quote generation.
- Design with Elementor Pro: Design of an elegant interface highlighting before/after projects through high-definition galleries.
- Business Structure: Clear structuring of services (masonry, painting, electricity, plumbing) for an intuitive user journey and better understanding of the offerings.
- Mobile Optimization: Development of a 100% responsive site, as the majority of quote requests in the construction sector are made from smartphones.
- QA Rigor & Stability: Application of my Software Testing standards to ensure reliable contact forms and smooth navigation without technical errors.
- Local SEO & Visibility: Targeted semantic optimization to position the company in its strategic service areas.
- Security & Maintenance: Implementation of an automatic backup protocol and CMS security against intrusion attempts.
RESULTSA high-end showcase website that reflects the artisanal quality of Men In Bat. The clarity of information and the attention to design have doubled the number of online inquiries and strengthened the brand image.📆 Delivery Time: 2 weeks🔗 meninbat.fr
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Education
- Training, Application Designer DeveloperAFPA2020Formation, Concepteur Developpeur d'Applications
- Master 2 (M2), Web and Digital Project ManagerEFFICOM LILLE2019Master 2 (M2), Manager de Projets Web et Digital
Certifications
- ISTQB CertificationGASQ2025