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Mustapha El AmouriME

Mustapha El Amouri

Supermalter

Project Manager | Product Owner | AEM | Luxury | DAM

€700/day
31 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mustapha

◉ Some information about me ⤵︎
👨‍💻 I am an expert in Digital Project Management, Product Ownership, and Adobe Experience Manager (AEM)
⚙️ +60 countries managed on global digital platforms | 10 digital platforms orchestrated
🧑‍💼 +11 years of experience in digital project management and CMS in the luxury industry
💡 I reduced time-to-market by 50% thanks to an Adobe-validated solution
🌍 Expert in deploying multi-country platforms (Asia, Latin America, Europe)

◉ My references ⤵︎
CHANEL (Fashion, Perfumes & Beauty)
LouisVuitton

◉ Here are the missions I regularly undertake ⤵︎

Digital Project Manager | Product Owner | CMS/DAM Platform Management

Scoping and management of complex digital projects (CMS, DAM, headless platforms) with agile team coordination
Product governance: prioritization based on business needs, roadmap, technical and functional trade-offs
Facilitating dialogue between business and technical teams to anticipate needs and streamline production
Functional design based on creative/UX briefs, feasibility studies, and technical recommendations
Management of international multi-country deployments with localized content management
Implementation of tools and processes to optimize contributors' daily work and reduce time-to-market

PMO | Change Management | Digital Transformation

Immersion in operational teams to capture business needs and organizational tensions
Formalization of functional specifications and technical specifications
Decision-making support: prioritization, target deliverables, organizational and governance recommendations
Cross-functional coordination between business units, IT, creative teams, and local markets
Deployment of a comprehensive change management program: communication, training, and user support

Available 7 days a week via Malt messaging.
Response within 1 hour.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • CHANEL
    Lead CMS - Fashion IT Department
    LUXURY GOODS
    January 2019 - Today (7 years and 7 months)
    • Responsible for the multi-channel contribution platform in Agile mode for the Fashion Division.
    • Coordination between internal teams (IT, artistic direction) and external service providers, ensuring perfect project execution.
    • Implementation and use of agile methods, sprint management, and delivery of solutions within deadlines.
    • Management of AEM deliverables, from needs analysis to acceptance testing after delivery.
  • CHANEL
    Digital Consultant - Perfume & Beauty
    LUXURY GOODS
    January 2014 - January 2018 (4 years)
    • Design and architecture of AEM solutions for content management and distribution on the Perfume-Beauty digital platforms.
    • Development of components and integration of front-end mockups into the AEM platform.
    • Monitoring of deployments and writing of functional and technical documentation.
  • LouisVuitton-LVMH
    AEM-CQ5 Developer
    LUXURY GOODS
    March 2013 - November 2013 (8 months)
    Paris, France
    • Development of CQ5 components for creating web pages on the Louis Vuitton website.
    • Integration of front-end mockups into the AEM solution
    • Application of the Scrum agile method for project management.
    CMS Adobe Experience Manager AEM

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Education

  • Master 2 pro systèmes reseaux internet
    Paris diderot
    2013

Certifications

  • Master 2 pro Network Systems Internet
    Paris Diderot
    2013
    DAM Luxury product owner AEM Digital Project Manager

Skill set

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