Muskan Bhargava

My work at Athena VC focuses on supporting early- to mid-stage founders across AI, deep tech, fintech, and health. This includes user research, interviews, insight synthesis, and rapid prototyping to validate ideas quickly. Designs for MVPs, landing pages, dashboards, and full visual identities have been built, often using Framer for fast iteration.

Campaigns across Meta and Google have been planned, designed, and run to test demand and sharpen positioning. Several founders have gone on to secure LOIs, early revenue, and clearer product direction. All work is delivered async, with a focus on practical experimentation and strong design foundations that help teams move with confidence.

Key Achievements Led design across 2 core B2B SaaS products and 5+ new launches, helping triple ARR to $15M and scale to 1.6M users. Drove 2.8× WAU (17K → 48K) and 2× DAU (8K → 16K) through UX-led experiments, usability testing, and iteration.

Product & UX Work Redesigned the Search Portal, doubl ing reveal & save conversions and lifting portal WAU by 166%. Launched ContactOut Anywhere, adopted by 40% of users in week 1, extending contact reveals beyond LinkedIn by 25%. Designed AI emai l writer in Gmai l → boosted reply rates 2× and reduced time-to send by 63%. Shipped real-time API Dashboard, driving 24% of Q3–Q4 revenue from enterprise API deals. Partnered asynchronously with global product, research, and engineering teams to ship features quic kly in a ful ly remote setup.

Built a cross-brand design system adopted by 5+ D2C brands, improving scalability and reducing rework across teams. Led UX experiments on web & mobile , driving 3× monthly user growth and reducing cart abandonment. Designed conversion-focused features across checkout and PDP, directly lifting sales conversions.