Freelancer profile translated to English.
Back to original languageAbout Murzeau
Passionate about digital marketing, I enjoy working on customer-centric issues to help brands acquire and retain new customers. With my 6 years of experience in digital marketing (including 3 years as marketing director of a startup), I have real expertise in online advertising (Google Ads / Meta Ads / Display Ads, etc.).
- Marketing Strategy & Brand Development (B2C)
- Customer and prospect acquisition
- Implementation of tag plans and tracking to enable complete analysis of online acquisition
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Chinese
Basic
Remote only
Primarily works remotely
Experience
- FreelanceFreelance - Digital Marketing StrategyE-COMMERCEJune 2023 - Today (3 years)Paris, FranceVoxe: Brand partnership management(media - millennial women's empowerment school)La Fourche: Partnership channel redesign
- La FourcheGrowth ManagerAGRICULTUREJanuary 2024 - September 2024 (8 months)Paris, FranceMedia budget: >€150K / monthResponsibilities:1. Manage acquisition campaigns on Meta (>€80K monthly)2. Develop growth through partnerships and affiliate marketing3. Manage the referral program4. Manage flash sale campaigns on platforms such as Shopmium, ShowroomPrivé, Choose, etc.
- BoksChief Marketing OfficerE-COMMERCEMarch 2020 - June 2023 (3 years and 4 months)Paris, France- Strategic roadmap (Short / medium / long term) across 3 verticals (B2C, B2B, B2C2B)- Operational management: Paid & organic marketing, Press Relations, Influencer Marketing, etc.- Creation of a ROI-driven strategy (from 0 to 5000 products sold, €500K annual media budget, Return On Ads Spend: >5)
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Education
- Master Grande Ecole - Specialization: Marketing and Sales Strategy, Commerce and ManagementEcole de Management de Normandie2016Master Grande Ecole - Spécialisation : Marketing et Stratégie Commerciale, Commerce et Management
- Degree - Commercial and Administrative Engineering, International CommerceUniversidad Mayor2015Carrera - Ingeniera Comercial y Administrativa, Commerce international