Freelancer profile translated to English.
Back to original languageAbout Muriel
Independent digital marketing professional, I help companies transform theircustomer journey into a conversion and loyalty driver.
Based on existing assets (online visibility, materials, touchpoints, email collection), I structure clear, fluid, and performance-oriented journeys.
My expertise is particularly focused on **email marketing and marketing automation (CRM)**, used as levers to enhance customer experience: acquisition scenarios, nurturing, onboarding, follow-up, and loyalty, via emails, SMS, or other relevant channels. The goal is to create useful, personalized, and relevantly automated journeys to serve your business objectives.
I get involved at all stages:
- Audit of existing assets (journeys, content, tools, performance)
- Definition of a clear and prioritized strategy
- Optimization of online visibility and materials
- Structuring of email collection and touchpoints
- Design and implementation of automated journeys (emails, SMS, nurturing scenarios, onboarding, loyalty)
- Operational creation of content and workflows
👉 Have a need, an idea, or a project to structure around your customer journey? I would be delighted to discuss it with you.
French
Native or bilingual
Can work on-site
Grenoble (up to 30km)
Experience
- Bazile (Domplus groupe)Marketing ManagerTELECOMMUNICATIONSJanuary 2022 - January 2026 (4 years)Eybens, France
- Managed the redesign of Bazile.fr websites and the operator client area, from conception to launch.
- Continuous optimization of the customer journey and website ergonomics to improve user experience, technical performance, and conversion rates.
- Design and improvement of the customer lifecycle for retention, loyalty, and increasing customer value.
- Definition and management of traffic and lead acquisition strategies in collaboration with external partners.
- Management and coordination of a team of 2 employees, with a role in operational oversight and skills development.
- Dhomplus (Domplus groupe)Digital Engineering ManagerNovember 2018 - December 2021 (3 years and 1 month)Eybens, France
- Managed, coordinated, and optimized beneficiary journeys throughout the customer lifecycle.
- Designed automated scenarios to improve engagement, service adoption, and beneficiary retention through various communication channels (service websites, emails, SMS...).
- Continuous analysis and optimization of campaign and journey performance (engagement, usage, loyalty).
- Achat-Ski / EkosportProject Manager - Transition following acquisitionE-COMMERCEMay 2017 - July 2018 (1 year and 2 months)Saint-Alban-Leysse, FranceObjective and achievement: Integrate Achat-Ski into the various Ekosport teams (marketing, purchasing, logistics, accounting, IT) and adapt the website and its solutions to existing tools while maintaining a revenue target.
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Education
- Master 2 SpecializationMontpellier Business School2012M2 spécialisation webmarketing en alternance
- Bachelor in Commercial and Marketing Activity ManagementGrenoble Ecole de Management - Grenoble Graduate School of Business2010Bachelor Responsable d'Activité Commerciale et Marketing en alternance